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Digital Marketing Specialist
il y a 4 semaines
About the Role:
The Digital Marketing Team at Sopra Banking Software is a dynamic group of professionals dedicated to driving the company's online presence and customer acquisition strategies. This team is at the forefront of leveraging cutting-edge digital marketing techniques to engage with target audiences, generate high-quality leads, and enhance brand visibility across global markets.
Responsibilities:
- Content Project Management: Assist with the planning, creation, and distribution of digital content on YouTube targeting B2B audiences. Manage content workflows using project management tools and collaborate with design, product, and content teams to ensure timely delivery.
- Campaign Management: Assist with optimizing product listings on various online software catalogs. Ensure product descriptions are detailed, visually appealing, and include optimized SEO keywords. Regularly update catalogs with the latest product features, ensuring consistency across platforms.
- Email Marketing Campaigns: Design, write, and implement email campaigns that nurture leads, engage existing clients, and promote software updates on Account Engagement (ex-Pardot). Analyze open rates, click-through rates, and conversions to optimize performance continuously.
- Analytics & Reporting: Track and report on content & campaign performance using analytics tools (e.g., Matomo, Looker Studio, etc.). Provide insights and recommendations for improvement. Monitor email marketing KPIs and provide weekly reports on performance metrics.
Qualifications:
- You're a motivated, detail-oriented individual passionate about digital marketing and eager to work in a dynamic international B2B SaaS environment. This role requires a quick learner with a strong curiosity for digital marketing trends, AI, and best practices.
- You are currently enrolled in a relevant master's degree program (Marketing, Business, Data Analysis, or a related field) and looking for a 6-month end-of-studies internship.
- You are fluent in English & French (reading, speaking and writing).
Benefits:
- A flexible remote work agreement allowing you to work from home up to 2 days a week.
- An attractive benefits package including a health insurance, a CSE, restaurant vouchers, an interest-sharing agreement, vacation premiums, and co-optation premiums.
Sopra Banking Software is an inclusive and committed employer, working every day to fight against all forms of discrimination and promote a respectful work environment. We encourage all candidates and profiles, attached to diversity and mixity.
