Media Buying Director
il y a 6 jours
We are seeking a seasoned Media Buying Director to lead the development and execution of traditional media strategies across Europe. As a key member of our team, you will be responsible for developing and coordinating multi-country traditional media plans, ensuring a consistent approach across our European markets while tailoring strategies to local market needs.
Key Responsibilities:
- Media Planning & Coordination: Develop and coordinate multi-country traditional media plans, ensuring a consistent approach across our European markets while tailoring strategies to local market needs.
- Pan-European Deals: Work closely with key media players to negotiate pan-European deals that deliver value and maximize media efficiency.
- Media Partner Relationships: Own and manage relationships with media partners, acting as the key point of contact to maintain and build strong partnerships.
- Best Practices & Innovation: Set best practices for traditional media buying while driving innovation through a test-and-learn agenda to explore new opportunities across OOH, TV, and Print.
- Media Agency & Vendor Negotiations: Lead negotiations with media agencies and vendors, securing the best deals and ensuring alignment with GM Europe's overall media strategy.
- Global/Regional/Local Media Buying Projects: Identify, manage, and steer media buying projects at global, regional, and local levels, ensuring alignment and maximizing impact.
Requirements:
- Experience: 4-6 years experience in similar role
- Traditional Media Expertise: Proven experience in buying across Out of Home, TV, and Print media, with a solid understanding of the nuances in each channel. Experience in CTV is a bonus.
- Local Expertise: Knowledge about the local media landscape in at least some of our core markets of France, DACH, and Sweden.
- Negotiation Skills: Demonstrated ability to negotiate complex media deals, including agency/vendor contracts, bonus structures, and long-term partnerships.
- Relationship Management: Ability to build and maintain strong relationships with media partners, agencies, and vendors to drive successful outcomes.
- Strategic & Analytical Mindset: Experience setting best practices, creating test-and-learn agendas, and evaluating the performance of traditional media campaigns to optimize results.
- Project Management: Strong organizational and project management skills, with the ability to manage multiple large-scale media buying projects simultaneously.
- Cross-Functional Collaboration: Ability to collaborate effectively with global, regional, and local teams to ensure alignment on media strategies and projects.
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