Marketing Strategist for Luxury Beauty Division
il y a 5 jours
Dolce&Gabbana, a renowned luxury fashion house, is seeking an experienced Marketing Strategist to join its newly created in-house Beauty Division. Based in Paris, this role will provide an exceptional opportunity for the successful candidate to drive brand growth and elevate the company's presence in the UKI, Portugal & Africa market.
The Marketing Strategist will closely collaborate with the Area Manager UKI, Portugal & Africa and report directly to the Head of France, UKI, Portugal & Africa. This individual will also work closely with EMEA Teams based in Milan, including E-Commerce, Trade Marketing, Merchandising, Training, Media/Influence/PR, and the EMEA Marketing Director. Additionally, they will collaborate with Distributor Teams, ensuring alignment with local market requirements.
The primary objective of this role is to develop and execute a comprehensive marketing strategy that increases brand rankings and market share while elevating the Dolce&Gabbana brand.
Key Responsibilities:
- Develop and implement a 360-degree marketing strategy, aligning with the company's global vision and brand DNA.
- Ensure trade marketing plans are tailored to meet EMEA priorities and local market specificities, while maintaining sales objectives and agreed A&P spending.
- Align product priorities with sales expectations and forecasts, optimizing portfolio strategy.
- SUPPORT DISTRIBUTION STRATEGY: Collaborate with the Area Manager on door opening/closing exercises from a qualitative and competitive perspective.
- Optimize investment strategies by allocating A&Ps effectively across lines and accounts.
- Lead permanent and non-permanent merchandising projects, collaborating with EMEA teams to ensure timely and flawless executions.
- C Coordinate Digital Marketing efforts to maintain offline/online plan coherence and ensure excellent brand execution on retailers' dot com and e-com pure players.
- Coordinate communications initiatives, working closely with internal stakeholders on PR/ePR, Influencer Marketing, and Media Plans.
- Coordinate training programs, collaborating with internal Training and Retail Excellence teams to ensure local training strategies are respected.
- Produce rigorous reporting and drive learnings from key conclusions.
Key Requirements/Skills:
- Minimum 4-6 years of experience in a similar marketing role
- Fluent/Native English and French B2+
- Previous management of makeup considered a plus
- Excellent project management skills, including accuracy and timeliness
- Strong analytical skills and commercial awareness
- Entrepreneurial attitude
- Excellent relational skills
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