Digital Fragrance Marketing Lead

il y a 1 jour


Paris, Île-de-France Coty Temps plein
Coty Seeks Experienced Social Media Manager

We are seeking an experienced Social Media Manager to join our Global Niche Fragrances team. As Coty's Social Media Manager, you will be responsible for developing and executing comprehensive social media strategies for INFINIMENT COTY PARIS, Jil Sander and Tiffany & Co to enhance brand awareness, engagement, and loyalty among our target audience.

About the Role
  • You will report to the Senior digital manager and collaborate closely with the marketing team to align social media efforts with overall brand objectives and marketing campaigns.
  • Developing and implementing a cohesive social media strategy to increase brand visibility and engagement across all relevant platforms, including but not limited to Instagram, Facebook, Pinterest, TikTok and Chinese platforms (Red, Weibo and Wechat).
  • Coordinating with our agency to produce compelling and visually stunning content, including photos, videos, and graphics, that showcase our luxury fragrances, brand story, and lifestyle, plan and schedule social media posts, ensuring consistent and timely delivery of content that resonates with our audience and aligns with brand identity.
  • Monitoring social media channels for trends, conversations, and opportunities to engage with our audience, responding to comments and messages in a timely and professional manner.
  • Captitalizing on dedicated partners to amplify brand reach and cultivating authentic relationships within the luxury fragrance community.
  • Analyzing social media metrics and performance data to track progress, identifying areas for improvement, and optimizing content and strategy accordingly.
Your Background

We are looking for an experienced Social Media Manager with a passion for luxury fragrances and an understanding of the luxury consumer mindset.

  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience (+5 years) managing social media accounts for luxury brands, preferably in the beauty or fragrance industry.
  • Strong creative skills with the ability to develop visually captivating content.
  • Excellent written and verbal communication skills, with a keen attention to detail.
  • Proficiency in social media management tools and analytics platforms.
  • Knowledge of current social media trends, best practices, and emerging platforms.
  • Ability to multitask, prioritize, and thrive in a fast-paced, deadline-driven environment.
Benefits

We offer a competitive salary, plus a range of benefits, including:

  • A salary of approximately €60,000 per annum.
  • Omni-Working: Hybrid flexible working model enabling employees to balance remote and office-based work and promote work / life balance.
  • Meal vouchers.
  • Public transportation refunds up to 50%.
  • 1 RTT per month.

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