Marketing Director

il y a 4 semaines


IssylesMoulineaux, Île-de-France Accor Temps plein
Marketing Manager Role

We are a global hospitality leader, and we welcome you as you are. Our goal is to provide a work environment that brings purpose to your life, allowing you to grow and learn every day. As a Marketing Manager, you will be part of a team that imagines tomorrow's hospitality.

Key Responsibilities:

  • Execute the annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, and Director of Sales & Marketing.
  • Partner with Operations, Food & Beverage, and Sales teams to execute promotions and campaigns that drive incremental revenue to the hotel.
  • Act as the liaison between the marketing department and advertising agency on tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
  • Manage F&B media schedules and verify prompt settlement of accounts.
  • Partner with property Revenue Management to verify correct offer loading and advertisement targeting.
  • Execute email marketing and display advertising.
  • Verify all advertising for the hotel in digital channels is in alignment with brand voice.
  • Facilitate social media engagement and update content in local digital channels.
  • Develop and execute promotions campaigns in F&B, weddings, spa, rooms, and conferences through relevant digital and social media channels.
  • Engage in proactive online reputation management by surfacing relevant guest comments and responding accordingly.
  • Manage assigned accounts as per the media account management system.
  • Write and distribute press releases for property events, promotions, and outlets.
  • Manage the execution of hotel-sponsored events, community/government relations activities, and press promotional activities.
  • Verify the news clippings and online, print, and social media mention report is completed on a monthly basis.
  • Support the coordination of photography for F&B advertising, collateral, and public relations purposes.

Qualifications:

  • Degree in Business Administration, Marketing, or Hotel Management.
  • Minimum of 4 years of experience in marketing.
  • Fluency in French and English.


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