Marketing Director
il y a 1 semaine
We are a global hospitality leader, and we welcome you as you are. Our goal is to provide a work environment that brings purpose to your life, allowing you to grow and learn every day. We support you in exploring Accor's limitless possibilities.
By joining an Accor brand, you can write your own story and imagine tomorrow's hospitality.
Key Responsibilities:
- Execute the annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, and Director of Sales & Marketing.
- Partner with Operations, Food & Beverage, and Sales teams to execute promotions and campaigns that drive incremental revenue to the hotel.
- Act as the liaison between the marketing department and advertising agency on tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
- Manage F&B media schedules and verify prompt settlement of accounts.
- Partner with property Revenue Management to verify correct offer loading and advertisement targeting.
- Execute email marketing and display advertising.
- Verify all advertising for the hotel in digital channels is in alignment with brand voice.
- Facilitate social media engagement and updating content in local digital channels.
- Develop and execute promotions campaigns in F&B, weddings, spa, rooms, and conferences through relevant digital and social media channels.
- Engage in proactive online reputation management by surfacing relevant guest comments and responding accordingly.
- Manage assigned accounts as per the media account management system.
- Write and distribute all press releases for property events, promotions, and outlets.
- Manage the execution of hotel-sponsored events, community/government relations activities, and press promotional activities.
- Verify the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
- Support the coordination of photography for F&B advertising, collateral, and public relations purposes.
- Manage photo shoots for seasonal or festive promotions.
Qualifications:
- Degree in Business Administration, Marketing, or Hotel Management.
- Minimum of 4 years of experience in marketing.
- Fluency in French and English.
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