Strategic Client Manager for Gaming

il y a 4 semaines


Paris, Île-de-France TikTok Temps plein
About the Team:

The Client Solutions team serves as trusted partners, connecting essential stakeholders, offering insights and inspiration, and fostering collaboration that leads to enduring client relationships and growth. We oversee the daily interactions and ensure the success of client investments.

As reliable advisors, we proactively inform our clients about opportunities and solutions that surpass their expectations, securing future investments.
About the Role:

The Client Solutions Manager - Gaming is a specialist in TikTok's performance and branding auction advertisement products tailored for key clients within the gaming sector.

This role involves proposing comprehensive advertisement solutions to potential clients during the pre-sales phase and managing campaign operations and optimization of auction advertisement products in the post-sales phase.

Additionally, responsibilities include educating clients on new TikTok advertising products and features to identify upselling opportunities.


Key Responsibilities:
  • Develop and enhance post-sale client relationships with mobile gaming advertisers of various scales.
  • Collaborate with the Sales team on pre-sale research and presentations, focusing on relevant product solutions and advertising strategies.
  • Design and refine client advertising strategies utilizing a diverse array of TikTok for Business product solutions, encompassing organic strategies, branding, brandformance, and performance products.
  • Evaluate campaign performance data to provide clients with data-driven insights while leveraging those insights to enhance our advertising offerings.
  • Monitor and assess ad campaigns daily to proactively initiate improvements.
  • Conduct regular business reviews, adopting a consultative and long-term approach to foster productive client relationships in partnership with the sales team.
  • Focus on enhancing solution expertise within the organization. Assist with asset and data collection for various business needs, including business cases, case studies, and quarterly business reviews.
  • Collaborate with multiple internal teams to ensure clients' campaigns are set up for success, including but not limited to the Product, Marketing, Engineering, Ad Policy, Creative, and Ad Operations teams.
  • Work closely with product and engineering teams to troubleshoot client issues during campaigns, provide market feedback, and support TikTok for Business product development.
  • Partner with the creative team to offer gaming clients creative solutions, including insights and strategies.
  • Coordinate with the Ad Policy team to keep clients and the Client Solutions team informed of policy changes and provide necessary support.
  • Work with the Ad Operations team to ensure smooth and successful campaign execution, verifying ad specifications and rates are accurate.
  • Collaborate with the Organic team to enhance clients' organic presence on the platform, complementing their advertising strategies.

Minimum Qualifications:
  • Significant experience in account management or client service roles within digital marketing.
  • Extensive knowledge in media buying and user acquisition, particularly focused on performance marketing.
  • Profound understanding and experience within the gaming ecosystem.
  • Familiarity with optimization, tracking, attribution, SKAN, measurement, and major tools such as Google Analytics, Appsflyer, Adjust, etc.
  • Data-driven mindset with the ability to analyze data and extract insights to evaluate campaign performance.
  • Proactive approach with strong analytical skills, particularly in Excel; knowledge of SQL is a plus.

Preferred Qualifications:
  • Detail-oriented with exceptional organizational abilities.
  • Opportunity-focused mindset to increase revenue from existing gaming clients.
  • Willingness to travel domestically and internationally as required.

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