Marketing Coordinator

il y a 5 jours


Paris, Île-de-France BYREDO Temps plein
About BYREDO

At BYREDO, we believe that beauty can be a powerful tool for self-expression. Our mission is to inspire individuals to be their authentic selves, and to create products and experiences that reflect this vision.

As a luxury brand, we are committed to excellence in every aspect of our business. From our fragrances and skincare products to our retail experiences and marketing initiatives, we strive to deliver high-quality, innovative solutions that meet the evolving needs of our customers.

The Role

We are seeking a highly skilled Marketing Coordinator to join our team. As a key member of our marketing department, you will be responsible for supporting the development and implementation of global marketing strategies, with a focus on the APAC region and Travel Retail.

Key Responsibilities:

  • Support the International Marketing Manager in the development of go-to-market strategies for local markets, aligning with global strategic initiatives and commercial objectives.
  • Coordinate market-specific activities to drive growth and productivity in top markets, including the development of TR-specific toolkits and local plans.
  • Act as a liaison between HQ and markets, ensuring the delivery of brand identity and global strategies to support trade channels, including own retail, regional, travel retail, and wholesale.
  • Support the development of global 360 plans by gathering and integrating regional/market-specific trade animation needs.
  • Analyse post-launch/campaign performances, identifying areas for improvement and opportunities for growth.
  • Support the organization of major events and store openings, facilitating communication between markets and HQ teams.
  • Develop an in-depth understanding of local market trends and consumer behaviour to inform marketing strategies and identify new opportunities.
Requirements

To be successful in this role, you will need:

  • 3 years of experience in an operational marketing or trade marketing function in the luxury sector (fashion and/or perfumery).
  • Fluency in English (French optional).
  • Proficiency in Microsoft Office suites, including Word, Excel, and PowerPoint.
  • Strong analytical skills, with attention to detail and the ability to manage multiple processes with high quality and consistency.
  • Dynamic, curious, adaptable, and enthusiastic, with a strong ability to work independently.
  • Prior experience with APAC platforms is an advantage.
About Us

At BYREDO, we are committed to creating a flexible and agile working environment, where our employees can thrive and grow. We encourage a test-and-learn mindset, and offer opportunities for professional development and career advancement.

We are an equal opportunities employer, and welcome applications from diverse candidates. If you are passionate about luxury marketing and are looking for a challenging and rewarding role, we encourage you to apply.


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