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Senior Brand Manager Potato Brand Strategy

Il y a 2 mois


Villeneuved'Ascq, Hauts-de-France mccainfood Temps plein
Objectif du Poste

Le Senior Brand Manager Potato Brand Strategy & Mix development participe à la stratégie de croissance et à son déploiement à travers les canaux de vente Retail, Food service et QSR.

Il/elle dirige le développement du mix marketing, développe et valide la conception finale du produit et construit les kits de lancement pour l'équipe Activation.

Responsabilités et Comptabilités
  1. Participe à la définition de la stratégie de la marque, y compris la segmentation de la marque/du portefeuille en coordination étroite avec le Marketing Manager potato brand strategy & mix development CE
  2. Est spécifiquement responsable des domaines suivants :
  • Développement du mix d'innovation – y compris le mix produit, l'emballage, les études de cas en collaboration avec les équipes des canaux jusqu'aux kits de lancement adaptés à chaque canal.
  • Développement et déploiement de contenu de marque à 360°.
Assure une collaboration fructueuse et efficace avec les équipes suivantes :
  • Marketing Médias et Digital.
  • Équipes de planification et d'activation des canaux.
  • Équipe R&D, spécifiquement l'équipe R&D dédiée aux pommes de terre.
Collabore avec les agences de publicité et de design sur tous les projets liés aux pommes de terre.Suit la qualité de l'innovation jusqu'au lancement.Compétences Requises
  • Solide expérience en marketing à la fois dans le développement de stratégie de catégorie et dans la constitution de pipeline d'innovation.
  • Plus de 5 ans d'expérience dans l'agroalimentaire.
  • Excellentes compétences en communication, écrite et orale.
  • Très bonne maîtrise de l'anglais, écrit et oral.
  • Esprit analytique.
  • Passion pour l'agroalimentaire.
Avantages de l'Emploi
  • Salaire compétitif.
  • Contrat de travail et emploi stable (poste permanent).
  • Bonus supplémentaires (prime de fin d'année, allocation de vacances), avantages locaux (assurance santé et retraite).
  • Opportunité de travailler de manière autonome dans un environnement international et stimulant.
  • Environnement de travail agréable.
  • Télétravail partiel possible.