Senior Brand Manager Potato Brand Strategy

il y a 3 semaines


Villeneuved'Ascq, Hauts-de-France mccainfood Temps plein
Présentation du poste

Nous recherchons un Stratégiste de marque senior pour rejoindre notre équipe de marketing à Villeneuve-d'Ascq. Vous serez responsable de la définition et de la mise en œuvre de la stratégie de marque pour les produits de pomme de terre.

Responsabilités
  1. Définition de la stratégie de marque : vous travaillerez en étroite collaboration avec le responsable marketing pour définir la stratégie de marque pour les produits de pomme de terre.
  2. Développement du mix d'innovation : vous serez responsable du développement du mix d'innovation pour les produits de pomme de terre, en collaboration avec les équipes de développement de produits et de marketing.
  3. Déploiement de la stratégie de marque : vous serez responsable du déploiement de la stratégie de marque pour les produits de pomme de terre, en collaboration avec les équipes de marketing et de vente.
Compétences requises
  • Expérience en marketing : vous devez avoir une expérience en marketing, en particulier dans le développement de stratégie de catégorie et dans la constitution de pipeline d'innovation.
  • Connaissance de l'agroalimentaire : vous devez avoir une bonne connaissance de l'agroalimentaire et des produits de pomme de terre.
  • Compétences en communication : vous devez avoir de bonnes compétences en communication, en particulier en écriture et en orale.
Avantages
  • Salaire compétitif : nous offrons un salaire compétitif pour ce poste.
  • Contrat de travail et emploi stable : nous offrons un contrat de travail et un emploi stable pour ce poste.
  • Avantages locaux : nous offrons des avantages locaux, tels que l'assurance santé et la retraite.


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