Product Marketing Strategist for Ansys

il y a 4 semaines

Biot, Provence-Alpes-Côte d'Azur, France Ansys Temps plein

Job Description:

We are seeking a Product Marketing Strategist for Ansys to develop and execute product marketing plans and sales enablement content for the design optimization product Ansys optiSLang, and Artificial Intelligence solutions at Ansys.

Key Responsibilities:

  • Develop and execute marketing plans and lead generation campaign kits targeting the global systems engineering audience in alignment with business growth objectives and key initiatives.
  • Manage complex projects and execute on global, multi-product marketing campaigns.
  • Responsible for product marketing execution of new feature and product launches as part of twice annual release cycle.
  • Compose engaging audience-specific thought-leadership marketing content, including case studies, application briefs, web content, presentations, datasheets, whitepapers, and sales playbooks.
  • Drive execution of product promotion through virtual events, social media, third party websites, blogs, and other digital mediums to build awareness and engagement with targeted engineering personas.
  • Ensure all product-related leads are tracked and marketing campaigns are accurately reported to measure success against business goals.
  • Partner with the Ansys corporate, industry, and field marketing teams to develop and execute campaigns that drive new business as well as up-sell/cross-sell opportunities.
  • Deliver sales-focused training for the global field and channel partner sales teams in partnership with Ansys sales enablement team to ensure Sales can effectively position Ansys materials products.
  • Conduct competitor analysis to understand competitor product features, positioning, and messaging related to materials information management and related offerings.
  • Responsible for measuring and reporting performance of product marketing tactics on a quarterly basis.

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