Global Paid Social Media Lead

il y a 4 semaines


Paris, Île-de-France Homa Temps plein
Paid Social Media Lead

Homa Lab is a comprehensive suite of cutting-edge tools that allow developers to stay on top of the latest trends, test new features in real-time, and easily distribute and monetize their games. We have raised $165 million in total from prominent investors, including Headline, Northzone, Eurazeo, Singular, Quadrille Capital, Fabric Ventures, and Bpifrance.

As a Paid Social Media Lead, you will be responsible for designing and executing A/B testing initiatives and propagating results to relevant teams. You will also manage significant paid user acquisition budgets for a portfolio of mobile games played by millions of players every day around the world.

Key Responsibilities:
  • Develop, execute, and monitor the user acquisition strategy of your portfolio by leveraging various UA channels, including social networks, SDK ad networks, DSPs channels, Apple Search Ads, influencer, social & search, and organic.
  • Collaborate cross-functionally with Publishing, Product, Creative, and Data teams to achieve UA team and business objectives.
  • Previous experience in people management.
  • Deep understanding of mobile app ecosystem - including MMPs, Mediation Partners, Analytics solutions, Facebook Ads, Google Ads, Apple Search Ads, SDK Ad Networks, DSPs, etc.
  • Strong analytical skills with proficiency using UA analytical tools and techniques to measure campaign performance and optimize strategies.
  • Data-driven mindset with the ability to generate insights and leverage data to create actionable testing plans, campaign optimization, and exciting results.


What We Offer

We believe that true innovation comes from diversity and collaboration, and that's why we prioritize brainpower and determination over formal education. As the creative experts behind the platform, we provide developers with the data they need to bring their ideas to life. We offer essential benefits in France and specific locations, including health insurance, meal vouchers, public transport subsidies, childcare benefits, and life insurance.

You will be working in English with our international team of top-tier talents from 35+ countries. You will have bi-annual reviews with your manager to reflect on your performance, celebrate wins, and receive constructive feedback.

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