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Strategic Marketing Intern

Il y a 2 mois


Paris, Île-de-France Groupama-fr Temps plein

About Groupama-fr

Groupama-fr is a leading insurance company in France, dedicated to providing comprehensive and innovative solutions to its customers. We are committed to excellence, integrity, and customer satisfaction.

Job Description

As a Strategic Marketing Intern, you will play a vital role in supporting our marketing team by conducting market research, analyzing trends, and contributing to the development of impactful marketing strategies.

  • Market Analysis & Research: You will analyze our existing product portfolio and identify growth opportunities. This includes monitoring market trends, competitor activities, and customer behavior to gain valuable insights.
  • Customer Understanding: Your role will involve understanding customer needs and expectations through research and data analysis. You will contribute to shaping marketing strategies that resonate with our target audience.
  • Value Proposition Development: You will assist in developing compelling value propositions for our products and services, highlighting their unique benefits and addressing customer pain points.
  • Marketing Strategy Support: You will gather information and contribute to the development of impactful marketing strategies that align with our business objectives. This may involve assisting with market segmentation, campaign planning, and content creation.

Qualifications

  • Final year student or Master's degree in Strategic Marketing or a related field.
  • Specialization in market research is highly desirable.
  • Strong analytical and problem-solving skills with the ability to synthesize information effectively.
  • Excellent communication, interpersonal, and teamwork skills.
  • Proficiency in Excel and PowerPoint.