Lifecycle Marketing Specialist
il y a 4 jours
We are seeking a skilled Lifecycle Marketing Specialist to join our team at Contentsquare. As a key member of our Customer Marketing team, you will be responsible for designing, executing, and optimizing lifecycle marketing programs that drive activation, engagement, account expansion, and customer advocacy.
Key Responsibilities:- Design and execute single-channel and multichannel campaigns using email and in-app channels, with a focus on content creation, journey mapping, segmentation, and personalization.
- Report on and analyze program performance, maintaining an up-to-date and accurate view of key programs and sharing insights with stakeholders.
- Optimize programs through experimentation, continuously improving user engagement and conversion rates by creating a prioritized experiment backlog and executing experiments.
- Collaborate across teams and departments, building positive relationships with key stakeholders in Product, Customer Success, and Marketing to prioritize and collaborate on lifecycle programs and ensure a seamless customer experience.
- Support product-led and sales-led growth motions, creating lifecycle programs that leverage product usage data to nurture users towards deeper engagement and product expansion on their own or with the assistance of someone in Customer Success or Sales.
- 4+ years of experience in email or lifecycle marketing, with at least 2 years in a B2B SaaS or product-led growth (PLG) environment, with a proven track record of building and executing end-to-end lifecycle marketing campaigns.
- Excellent English written and verbal communication skills, with the ability to create engaging campaigns, bring clarity, and influence stakeholders.
- Experience with marketing automation platforms like Iterable and Braze, with proficiency in sending high volumes of automated campaigns triggered by product or website events.
- Data-based decision-making, with strong analytical skills and experience using data to inform decisions, and proficiency in using product analytics tools like Mixpanel or Heap to analyze performance.
- Consistent track record of working across teams, with experience collaborating with Product and Marketing on programs, and working heavily with Customer Success, Sales, or Engineering teams.
- PLG expertise, with familiarity with the principles of product-led growth, understanding freemium and trial-based models, and experience driving adoption and engagement within a self-serve product.
- Strong ability to work autonomously, with the ability to set your agenda and execute initiatives without needing direction.
- Adaptability and pragmatism, with interpersonal skills that allow you to get along with people easily and move forward despite obstacles.
- Customer-centricity, with a deep empathy for users that drives a strong desire to understand their needs and improve customer experiences throughout the entire lifecycle.
- A fast-growing company with a track record of success, offering a huge chance to create an immediate and lasting impact.
- A global, multi-cultural environment, with a nuanced understanding of regional marketing dynamics and compliance requirements.
- A competitive benefits package, including virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year.
- Work flexibility, with hybrid and remote work policies, generous paid time-off policy, and immediate eligibility for birthing and non-birthing parental leave.
- A Culture Crew in every country, coordinating regular outings such as game nights, movie nights, and happy hours.
- Every full-time employee receives stock options, allowing them to share in the company's success.
Contentsquare is an equal opportunity employer, and we are committed to diversity and inclusion in the workplace. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
-
Lifecycle Marketing Specialist
il y a 2 semaines
Paris, Île-de-France Contentsquare Temps pleinAbout the RoleWe are seeking a highly skilled Lifecycle Marketing Specialist to join our team at Contentsquare. As a key member of our Customer Marketing team, you will be responsible for designing, executing, and optimizing lifecycle marketing programs that drive activation, engagement, account expansion, and customer advocacy.Key ResponsibilitiesDesign and...
-
Lifecycle Marketing Specialist
il y a 4 semaines
Paris, Île-de-France Contentsquare Temps pleinAbout the Role:We are seeking a highly skilled Lifecycle Marketing Specialist to join our team at Contentsquare. As a key member of our Customer Marketing team, you will be responsible for designing, executing, and optimizing lifecycle marketing programs that drive activation, engagement, account expansion, and customer advocacy.Key Responsibilities:Design...
-
Lifecycle Marketing Specialist
il y a 4 jours
Paris, Île-de-France Contentsquare Temps pleinAbout the Role:We are seeking a skilled Lifecycle Marketing Specialist to join our team at Contentsquare. As a key member of our Customer Marketing team, you will be responsible for designing, executing, and optimizing lifecycle marketing programs that drive activation, engagement, account expansion, and customer advocacy.Key Responsibilities:Design and...
-
Lifecycle Marketing Specialist
il y a 2 jours
Paris, Île-de-France Contentsquare Temps pleinAbout the Role:We are seeking a skilled Lifecycle Marketing Specialist to join our team at Contentsquare. As a key member of our Customer Marketing team, you will be responsible for designing, executing, and optimizing lifecycle marketing programs that drive activation, engagement, account expansion, and customer advocacy.Key Responsibilities:Design and...
-
Lifecycle Marketing Specialist
il y a 3 semaines
Paris, Île-de-France Contentsquare Temps pleinAbout the RoleWe are seeking a highly skilled Lifecycle Marketing Specialist to join our team at Contentsquare. As a key member of our Customer Marketing team, you will be responsible for designing, executing, and optimizing lifecycle marketing programs that drive activation, engagement, account expansion, and customer advocacy.Key ResponsibilitiesDesign and...
-
Lifecycle Marketing Specialist
il y a 4 semaines
Paris, Île-de-France Contentsquare Temps pleinAbout the RoleWe are seeking a skilled Lifecycle Marketing Specialist to join our Customer Marketing team at Contentsquare. As a key member of our team, you will be responsible for designing, executing, and optimizing lifecycle marketing programs that drive activation, engagement, account expansion, and customer advocacy.Key ResponsibilitiesDesign and...
-
Lifecycle Marketing Specialist
il y a 3 semaines
Paris, Île-de-France Contentsquare Temps pleinAbout the RoleWe are seeking a highly skilled Lifecycle Marketing Specialist to join our team at Contentsquare. As a key member of our Customer Marketing team, you will be responsible for designing, executing, and optimizing lifecycle marketing programs that drive activation, engagement, account expansion, and customer advocacy.Key ResponsibilitiesDesign and...
-
Lifecycle Marketing Specialist
il y a 2 semaines
Paris, Île-de-France Contentsquare Temps pleinAbout the RoleWe are seeking a skilled Lifecycle Marketing Specialist to join our team at Contentsquare. As a key member of our Customer Marketing team, you will be responsible for designing, executing, and optimizing lifecycle marketing programs that drive activation, engagement, account expansion, and customer advocacy.Key ResponsibilitiesDesign and...
-
Lifecycle Marketing Specialist
il y a 2 semaines
Paris, Île-de-France Contentsquare Temps pleinAbout the RoleWe are seeking a highly skilled Lifecycle Marketing Specialist to join our team at Contentsquare. As a key member of our Customer Marketing team, you will be responsible for designing, executing, and optimizing lifecycle marketing programs that drive activation, engagement, account expansion, and customer advocacy.Key ResponsibilitiesDesign and...
-
Lifecycle Marketing Specialist
il y a 1 semaine
Paris, Île-de-France Contentsquare Temps pleinAbout the RoleWe are seeking a highly skilled Lifecycle Marketing Specialist to join our team at Contentsquare. As a key member of our Customer Marketing team, you will be responsible for designing, executing, and optimizing lifecycle marketing programs that drive activation, engagement, account expansion, and customer advocacy.Key ResponsibilitiesDesign and...
-
Lifecycle Marketing Specialist
il y a 2 semaines
Paris, Île-de-France Contentsquare Temps pleinAbout the RoleWe are seeking a highly skilled Lifecycle Marketing Specialist to join our Customer Marketing team at Contentsquare. As a key member of our team, you will be responsible for designing, executing, and optimizing lifecycle marketing programs that drive activation, engagement, account expansion, and customer advocacy.Key ResponsibilitiesDesign and...
-
Lifecycle Marketing Specialist
il y a 1 semaine
Paris, Île-de-France Contentsquare Temps pleinAbout the RoleWe are seeking a skilled Lifecycle Marketing Specialist to join our Customer Marketing team at Contentsquare. As a key member of our team, you will be responsible for designing, executing, and optimizing lifecycle marketing programs that drive activation, engagement, account expansion, and customer advocacy.Key ResponsibilitiesDesign and...
-
Lifecycle Marketing Specialist
il y a 16 heures
Paris, Île-de-France Contentsquare Temps pleinAbout the Role:We are seeking a skilled Lifecycle Marketing Specialist to join our Customer Marketing team. As a key member of our team, you will be responsible for designing, executing, and optimizing lifecycle marketing programs that drive activation, engagement, account expansion, and customer advocacy.Key Responsibilities:Design and execute...
-
Customer Lifecycle Strategist
il y a 2 semaines
Paris, Île-de-France General Motors Temps pleinCustomer Lifecycle Management SpecialistWe're seeking an experienced professional to join our CRM & Data team within GM Europe Marketing as a Customer Lifecycle Management Specialist.This individual will play a crucial role in activating the GM Europe Customer Interactions Strategy, engaging with customers and potential customers at every stage of their...
-
Marketing Specialist
il y a 2 semaines
Paris, Île-de-France LumApps SAS Temps pleinUnlock the Power of Employee ExperienceLumApps is a leading Employee Experience Platform that empowers companies to revolutionize their digital transformation in communication, collaboration, and engagement. Our mission is to make employees more efficient and better connected to their peers and relevant information, regardless of their location.Join Our Team...
-
CRM Marketing Specialist
il y a 3 semaines
Paris, Île-de-France Hs Mittweida Temps pleinJob Title: CRM Marketing SpecialistJoin our team as a CRM Marketing Specialist and play a key role in developing the global Client Engagement strategy. As a member of the Global Client Engagement department, you will work closely with the Global Direct Marketing Manager and the Global CRM Campaign Coordinator to design, deploy, and improve Direct Marketing...
-
Marketing Automation Specialist
il y a 4 semaines
Paris, Île-de-France Free2Move Temps pleinJob Title: Marketing Automation SpecialistAt Free2Move, we're revolutionizing the mobility industry with innovative solutions. As a Marketing Automation Specialist, you'll play a key role in driving customer activation and retention through strategic marketing campaigns.Key Responsibilities:Plan, set up, and implement automated customer lifecycle journeys,...
-
CRM Manager Lifecycle
il y a 3 semaines
Paris, Île-de-France Quitoque Temps pleinJob DescriptionJob Title: CRM Manager LifecycleCompany: QuitoqueLocation: Paris 13èmeJob Type: Full-timeJob Category: Marketing & SalesAbout Us: Quitoque is a leading company in the food industry, committed to reinventing the way people consume food. We are a dynamic and innovative team, passionate about creating a better future for our customers and the...
-
Marketing Operations Specialist
il y a 5 jours
Paris, Île-de-France Contentsquare Temps pleinMarketing Operations SpecialistContentsquare is a digital experience analytics company dedicated to better customer understanding and making the digital world more human. We power more human experiences through understanding, action, and trust.As a Marketing Operations Specialist at Contentsquare, you will play a vital role in the Global Marketing Operations...
-
Digital Marketing Specialist
il y a 2 semaines
Paris, Île-de-France Marketing Tip Temps pleinJoin Our Team as a Marketing Specialist in GermanyWe are seeking a highly skilled Marketing Specialist to lead our marketing and communication efforts in the DACH market. As a key member of our team, you will be responsible for developing and executing effective marketing strategies to increase brand awareness and sales in Germany.Key Responsibilities:Define...
