Customer Lifecycle Strategist

il y a 2 semaines


Paris, Île-de-France General Motors Temps plein
Customer Lifecycle Management Specialist

We're seeking an experienced professional to join our CRM & Data team within GM Europe Marketing as a Customer Lifecycle Management Specialist.

This individual will play a crucial role in activating the GM Europe Customer Interactions Strategy, engaging with customers and potential customers at every stage of their journey. The goal is to move them further on their lifecycle, from awareness to consideration, conversion, loyalty, and advocacy.

This role requires a deep passion for a data-driven consumer-first mindset, a strong background in omnichannel CRM strategies, and hands-on experience with Martech solutions to enable them. The ideal candidate possesses a blend of technical expertise, strategic thinking, and a passion for optimizing customer interactions.

Key Responsibilities:
  • Implement and enhance comprehensive customer lifecycle strategies aligned with business goals.
  • Collaborate with internal teams to align customer interaction activities with overall business objectives in a compliant way.
  • Define relevant segments for targeted and effective communication strategies execution.
  • Coordinate with GM Europe Marketing Content Manager to obtain relevant content for each communication.
  • Lead and execute the end-to-end development of customer lifecycle journey multichannel interactions from ideation to testing and deployment, leveraging Adobe Experience Platform as a Martech solution.
  • Analyze direct-to-customer marketing interactions performance to optimize journeys and apply data-driven improvements.
  • Conduct A/B testing and continuously optimize customer journeys for engagement and conversion.
  • Implement personalization strategies to tailor customer interactions based on preferences and behaviors.


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