Lifecycle Marketing Specialist

il y a 2 semaines

Paris, Île-de-France Contentsquare Temps plein
About the Role

We are seeking a skilled Lifecycle Marketing Specialist to join our team at Contentsquare. As a key member of our Customer Marketing team, you will be responsible for designing, executing, and optimizing lifecycle marketing programs that drive activation, engagement, account expansion, and customer advocacy.

Key Responsibilities
  • Design and execute single-channel and multichannel campaigns to drive user engagement and conversion rates.
  • Report on and analyze program performance to optimize campaigns and share insights with stakeholders.
  • Collaborate with cross-functional teams, including Product, Customer Success, and Marketing, to prioritize and execute lifecycle programs.
  • Support product-led and sales-led growth models by creating lifecycle programs that leverage product usage data to nurture users towards deeper engagement and product expansion.
Requirements
  • 4+ years of experience in email or lifecycle marketing, with at least 2 years in a B2B SaaS or product-led growth (PLG) environment.
  • Excellent English written and verbal communication skills.
  • Experience with marketing automation platforms like Iterable or Braze.
  • Data-based decision-making skills, with proficiency in using product analytics tools like Mixpanel or Heap.
  • Strong ability to work autonomously and adapt to changing priorities.
  • Customer-centricity and a deep understanding of user needs.
What We Offer
  • A dynamic and global work environment with a diverse team of experts.
  • Opportunities for career growth and professional development.
  • A competitive salary and benefits package.
  • A chance to work on cutting-edge projects and make a meaningful impact.

We are an equal opportunity employer and welcome applications from diverse candidates. Please note that we will never contact you via text or GChat, and we will never solicit money from you. Visit our careers blog for more information.

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