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Digital Marketing Specialist

Il y a 2 mois

VélizyVillacoublay, Île-de-France Dassault Systèmes Temps plein

Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our team at Dassault Systèmes. As a key member of our marketing team, you will be responsible for developing and executing our digital marketing strategy, managing our owned digital channels, and creating engaging content to drive brand awareness and generate leads.

Key Responsibilities

  • Develop and execute digital marketing strategy to drive brand awareness and generate leads, including planning and running digital campaigns across all digital channels, owned channels, social media, paid search, and paid media.
  • Manage owned digital channels, including YouTube, blog, and user community site, to ensure consistent branding and messaging.
  • Create engaging content for owned digital media, including written, video, and image content, to drive engagement and conversion.
  • Review and optimize sales and marketing assets, such as web pages, whitepapers, eBooks, and emails, to boost brand awareness and generate leads.
  • Collaborate with agencies and partners to set up and execute marketing campaigns.
  • Track and evaluate campaign results and manage contact databases to ensure data-driven decision making.
  • Support local partners in planning and executing marketing campaigns.

Requirements

  • 3-7 years of experience in B2B digital marketing, with a strong understanding of brand positioning and IT technology.
  • Knowledge of major social media platforms and related marketing campaigns.
  • Experience managing external partners and agencies to execute marketing campaigns.
  • Experience with video editing software such as Adobe Creative Cloud or Camtasia is a plus.
  • Working experience in a multinational company is a plus.