Digital Marketing Specialist

il y a 6 jours


VélizyVillacoublay, Île-de-France Dassault Systèmes Temps plein

Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our team at Dassault Systèmes. As a key member of our marketing team, you will be responsible for developing and executing our digital marketing strategy, managing our owned digital channels, and driving business growth through innovative marketing campaigns.

Key Responsibilities

  • Develop and Execute Digital Marketing Strategy
    • Plan and manage digital campaigns across all owned channels, including YouTube, blog, and user community site
    • Develop and execute content marketing strategies to engage our target audience
    • Monitor and analyze campaign results to optimize future marketing efforts
  • Manage Owned Digital Channels
    • Oversee the development and maintenance of our website, blog, and user community site
    • Ensure all digital content is aligned with our brand messaging and positioning
  • Drive Business Growth
    • Develop and execute marketing campaigns to drive lead generation and conversion
    • Collaborate with cross-functional teams to ensure alignment and maximize marketing impact

Qualifications

  • 3 to 7 years of experience in B2B digital marketing
  • Knowledge of brand positioning and understanding of IT technology, digital media, and channel marketing
  • Familiarity with major social media platforms and related marketing campaigns
  • Experience managing external partners and/or agencies
  • Experience with video editing software like Adobe Creative Cloud (Photoshop, Premiere Pro) or Camtasia is a plus
  • Having working experiences in a multinational company is a plus

What We Offer

  • A dynamic and collaborative work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package


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