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Marketing Project Manager
Il y a 2 mois
Contexte
RATP Dev, filiale du Groupe RATP, assure l'exploitation et la maintenance de réseaux de transports urbains et interurbains dans 15 pays au travers de plus de 100 filiales.
Nous recherchons un spécialiste marketing pour appuyer nos équipes à chaque étape du cycle de vente.
Missions
Vous aurez pour principales missions de concevoir et de mettre à jour nos supports commerciaux et marketing pour appuyer nos équipes à chaque étape du cycle de vente.
Responsabilités et activitésVous travaillerez en étroite collaboration avec les experts métiers de RATP Dev, la Direction Commerciale, les Business Units géographiques et l'équipe Communication pour :
- Contribuer à la conception et assurer la mise à jour des supports d'aide à la vente à usage interne et externe ;
- Contribuer à la promotion de nos expertises et solutions via la rédaction de success stories ;
- Participer à la définition du positionnement marketing de nos offres ;
- Assurer une veille concurrentielle dans l'évolution des offres et discours de nos concurrents directs et indirects ;
- Assurer la promotion, la communication et l'appropriation de nos offres par l'ensemble de nos équipes commerciales sur un périmètre monde ;
- Accompagner le Chef de Projet Marketing dans le pilotage de projets Marketing.
Particularité du poste
- Poste basé à Paris 12ème
Requis
- Formation type Ecole de Commerce, IEP ou Université
- Niveau de formation souhaité : M1 ou M2
- Expérience souhaitée en marketing/commercial ou communication
- Intérêt pour le secteur des transports et de la mobilité
- Excellentes capacités rédactionnelles
- Esprit de synthèse
- Aisance sur les outils Microsoft en particulier PowerPoint
- Créativité et rigueur pour la formalisation et la mise en page de supports
- Aisance relationnelle et attitude positive
- Anglais courant
