Marketing Specialist

il y a 1 semaine


Paris, Île-de-France Minitab Temps plein

Marketing Specialist Opportunity in France and French Speaking Switzerland

Minitab, a global leader in data analysis and process improvement solutions, is seeking a Marketing Specialist to drive demand generation and customer engagement in France and French Speaking Switzerland.

About the Role

As the Marketing Specialist, you will be responsible for developing and executing marketing programs that support our growth objectives in the region. You will work closely with the regional and global marketing teams, leverage external channel partners, and collaborate with our internal sales team to achieve shared objectives.

Key Responsibilities

  • Develop and execute local marketing plans that address market strengths, weaknesses, opportunities, and threats.
  • Shape, implement, and deliver powerful client acquisition initiatives, including lead generation, thought leadership, webinars, go-to-market campaigns, events, and awards.
  • Identify opportunities to localize and leverage existing content, campaigns, and resources.
  • Develop and maintain social media presence to effectively engage target audiences and support overall PR and brand strategies.
  • Ensure compliance with relevant legislation.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field, CIM qualified or equivalent experience.
  • 1-3 years of marketing, communication, or public relations experience, with global awareness.
  • Proficiency with Microsoft (Word, PowerPoint, SharePoint, etc.) and essential communications tools (LinkedIn Campaign Manager, HubSpot Marketo, Semrush, etc.).
  • Experience with customer relationship management (CRM) systems (i.e. Dynamics 365, Salesforce, etc.) and site traffic analysis tools such as Google Analytics.
  • Project management skills with the ability to handle multiple projects, ensuring timely delivery and alignment across teams.
  • Self-motivated and capable of working independently while collaborating within a team.
  • Willingness to travel as required.
  • Comfortable working in a multi-lingual and multi-cultural environment.
  • Excellent verbal and written communication skills, including the ability to effectively convey technical information to diverse audiences.
  • Proficiency in speaking, reading, and writing in French and English is required.

Skills Needed

  • Business Insight: Uses knowledge of business drivers and how strategies and tactics play out in the market to guide actions.
  • Manages Complexity: Acquires data from multiple and diverse sources when problem solving.
  • Accountability: Follows through on commitments and makes sure others do the same.
  • Collaborates: Works cooperatively with others across the organization to achieve shared objectives.
  • Strategic Mindset: Anticipates future trends and implications accurately.

Note: Proficiency in speaking, reading, and writing in French and English is required.



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