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Digital Media Specialist
Il y a 2 mois
About the Role
We are seeking a highly skilled Digital Media Specialist to join our team at Pandora. As a Paid Media Expert, you will be responsible for planning, creating, and delivering digital and offline campaigns across all platforms on a full-funnel approach, both on branding and performance.
Key Responsibilities
- Support the Marketing team in defining the media strategy (offline/online) on a local level.
- Drive our agencies on offline and online media, and set up, deliver, and follow up campaigns in your market.
- Be responsible for planning and on-time delivery of each paid media campaign, briefing media agencies together with other team members.
- Monitor closely budget, spends, and invoicing process.
- Ensure regular spend optimization through analysis and close communication with E-commerce & sales teams.
- Support dynamic performance evaluations and analysis of all campaigns (media and ecoms KPIs), analyze dashboards, and provide weekly and monthly reports with the help of agencies and global tools.
- Contribute to the operational management of content and PR paid support for Spain with our creative content specialist, our internal graphic design studio, and the PR team on paid and owned social accounts.
- Work closely with the creative content specialist, and external agencies to ensure the delivery of the best assets for your campaigns on time.
- Work alongside the owned content and creative specialist, to support the performance of local social account.
- Implement global AdTech and other digital tools, test, and platforms when required and with the support of the Media Planner.
Requirements
- 3+ years' experience in managing digital campaigns preferably in an international environment.
- Ideally experience working in a media agency, or a retail, fast fashion, e-commerce, or an FMCG organization.
- A mandatory experience in the Spanish market.
- You speak English and Spanish (mandatory).
- Experience working in digital and social media, and supporting on a variety of paid & owned media campaigns.
- Ability to prioritize, manage time, and organize.
- Solid experience with digital data analysis and budget monitoring.
- Knowledge of Google Ads, Marketing Platform, and Ads Manager is a plus.
- Experience analyzing campaigns on ADOBE, GA, etc. is a plus.
- Strong skills on MS Office.
