Strategic Marketing Specialist
il y a 4 semaines
About the Role:
As a User Acquisition Specialist at Gameloft, you will work closely with game teams to identify and implement effective user acquisition strategies that drive high-quality users and revenue to our games.
Key Responsibilities:
- Develop and manage ambitious budgets to grow the Gameloft business, aligning with global game business plans.
- Collaborate with game production teams to plan and execute innovative marketing strategies per game.
- Plan and operate advertising campaigns across performance growth channels.
- Analyze campaign performance and apply precise optimization techniques to meet game goals.
- Work with the local Creative team to produce and track UA ads, utilizing A/B testing.
- Communicate regularly with studio and HQ management teams on plans, status, and challenges.
Who You Will Be Working With:
You will work closely with our UA Team Lead, Songhee, and the rest of the UA team.
Requirements:
- Detail-oriented and data-driven, with strong organizational skills.
- Excellent verbal, written, and interpersonal skills.
- Passion for the gaming industry and motivated about work.
- Bachelor's or Master's degree in marketing or equivalent experience.
- 1-2 years of experience managing performance marketing or UA campaigns.
- Gaming or mobile experience is mandatory.
- Fluent English is required.
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