Conversion-Focused Copywriter

DR Copywriter Needed

About Kendago: is a leading global digital advertising firm that specializes in direct response marketing strategies. We are on the lookout for a talented and innovative copywriter to become a vital part of our Conversion Rate Optimization (CRO) team. In this role, you will be instrumental in refining promotional content for some of the most successful direct-to-consumer (DTC) brands in the industry.

The ideal candidate should...

1. Be a native of the USA:
   Have a deep understanding of the cultural nuances and preferences specific to the US market.
2. Exhibit critical thinking and creativity:
   Demonstrate the ability to think critically and creatively to produce engaging copy.
3. Possess a strong portfolio:
   Provide evidence of a successful history in writing promotional D2C funnel sales copy, including Video Sales Letters (VSLs).
4. Have extensive knowledge of funnel optimization and customer lifetime value:
   Show expertise in enhancing sales funnels and developing strategies to improve customer Lifetime Value (LTV).
5. Understand the principles of direct response marketing:
   Display a solid grasp of direct response marketing principles, objectives, and metrics.
6. Demonstrate excellent writing and grammar skills:
   Show proficiency in English writing and grammar to ensure high-quality communication.
7. Be detail-oriented and capable of multitasking:
   Effectively prioritize tasks, adapt to changes, and meet deadlines with accuracy.

1. Flexible work arrangement:
   Work remotely with the potential for transitioning to a full-time position based on performance and business requirements.
2. Collaborate with the CRO team:
   Work alongside the Conversion Rate Optimization team to improve the sales funnels of leading DTC brands.
3. Conduct thorough research:
   Perform comprehensive research on target audiences, products/brands, pricing strategies, offers, and the buyer journey.
4. Organize tasks and meet deadlines:
   Efficiently manage and organize tasks to ensure timely completion according to project timelines.
5. Generate creative concepts:
   Develop innovative ideas and compelling hooks to engage the target audience effectively.
6. Ensure quality through proofreading:
   Maintain accuracy and quality by meticulously proofreading all written materials.
7. Utilize project management tools:
   Navigate project management platforms, Google Docs & Sheets, and Slack for effective collaboration.

This position offers a unique opportunity to contribute to the success of leading brands in the direct response marketing sector and to play a significant role in the evolving landscape of digital advertising.

Candidates for this role must possess a background in direct response (DR) marketing. Applications from individuals without DR experience are not encouraged. We are specifically looking for those with a proven track record in crafting successful D2C funnel sales copy, including Video Sales Letters (VSLs).

Key Terms: VSL, direct response, D2C