Marketing Coordinator
il y a 1 mois
Rejoignez OpenClassrooms pour une expérience enrichissante en alternance. Nous sommes à la recherche d'un Assistant en études de données et CRM dans le cadre d'un contrat d'apprentissage, destiné à un de nos partenaires dans le secteur de la grande distribution. Ce poste est conçu pour ceux qui suivent une formation avec OpenClassrooms.
À propos de la formation: Avec OpenClassrooms, vous bénéficierez d'une approche pédagogique innovante, combinant 20% de théorie et 80% de pratique. À l'issue de votre formation, vous serez entièrement préparé à intégrer le monde professionnel. Nos équipes vous accompagneront dans votre recherche d'emploi, affichant un taux d'insertion de plus de 80% pour nos étudiants.
Vos responsabilités incluront:
- Analyser le comportement d'achat et le profil des clients à travers l'exploitation de la base de données clients.
- Participer à la création de ciblages.
- Collaborer avec divers prestataires et le service communication pour développer des supports d'animation clients (PLV, web).
- Programmer des campagnes d'offres et relationnelles, en utilisant des plateformes de routage pour l'envoi de SMS, emails et courriers.
- Évaluer la performance des offres d'animation à la fin des opérations et suivre l'efficacité des actions promotionnelles.
- Contribuer à des missions transversales, telles que la mise en place de questionnaires pour les clients et l'amélioration continue de nos outils, notamment notre base de données clients.
- Réaliser des tests pour valider les évolutions.
Conditions de travail: Ce poste est basé en mode hybride, avec une présence en entreprise de 4 jours par semaine (jours au choix) et une présence réduite à 3 jours 1 à 2 fois par mois. Vous aurez également 1 jour de formation par semaine et 1 jour supplémentaire 1 à 2 fois par mois.
Profil recherché:
- Être en licence ou débuter un Master dans le domaine du Marketing (CRM ou études clients).
- Posséder un esprit d'analyse et de synthèse.
- Avoir une appétence pour les chiffres.
- Faire preuve de sens du service.
- Maîtriser les outils bureautiques, notamment Excel.
- Avoir un excellent relationnel et un esprit d'équipe.
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