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Head of Customer Relationship Management
Il y a 2 mois
Betclic Group, a leading online gaming and sports betting company, is seeking a highly skilled and experienced Head of CRM to drive our player engagement strategy across all markets.
About the RoleAs a key member of our leadership team, you will be responsible for defining and executing our CRM strategy, collaborating with cross-functional teams to assess and optimize CRM tools, and supervising the design and implementation of automated marketing campaigns.
Key Responsibilities- Develop and execute a strategic roadmap to drive long-term player loyalty and engagement
- Collaborate with Product and Tech leads to assess and optimize CRM tools
- Supervise the design and implementation of automated marketing campaigns
- Monitor and research trends in the CRM field to identify emerging opportunities
- Work closely with country leads to prepare monthly CRM plans and execute operations within allocated budgets
- Implement our 360-lifecycle strategy by coordinating digital touchpoints, human interactions, and product
- Maintain CRM operations within budget and timeline, applying business planning against key performance indicators and financial projections
- Identify and analyze customer data to understand trends, behaviors, and needs, guiding relational strategies, contact points, and commercial offers
- Monitor and evaluate CRM campaigns and activities to measure ROI, prioritize resources, and drive continuous improvement in player retention and engagement
- Proven experience in CRM management, preferably in a fast-paced, international environment
- Demonstrated ability to lead and develop a team, fostering a player-centric culture
- Analytical skills with experience in data analysis to inform decision-making and strategy formulation
- Proficiency in CRM tools and platforms, with the ability to assess and optimize their usage
- Strong verbal and written communication skills
- Proven ability to work collaboratively with cross-functional teams, including Product, Tech, and country leads
- Ability to thrive in a dynamic, fast-changing environment, managing multiple priorities and projects simultaneously and with resilience
- Fluency in English and French
- 25 paid vacation days and 10 RTT days
- A Ticket Restaurant card loaded with €10 per day (50% funded)
- 100% coverage of a health insurance plan for you and your children
- 50% coverage of transportation costs or an annual sustainable mobility bonus (€230 for sustainable commuting)
- An advantageous telecommuting policy
- An annual training program
- Exceptional office facilities with a rooftop for sunny breaks and lunches overlooking the Cité du Vin
- Internal events to spice up your daily routine
- Free sports classes at our facilities
Betclic Group is a young, friendly, and fun company that values its employees and offers a dynamic and challenging work environment. If you are passionate about sports, gaming, and customer relationships, we encourage you to apply for this exciting opportunity.