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Head of Customer Relationship Management
il y a 1 mois
Betclic Group: A Leader in Online Gaming
We are seeking a highly skilled Head of CRM to join our team in Bordeaux, France. As a key member of our leadership team, you will be responsible for defining and executing our player engagement strategy across all our markets.
Your Key Responsibilities:
- Develop and implement a strategic roadmap to drive long-term player loyalty and engagement.
- Collaborate with Product and Tech leads to assess and optimize the usage of our CRM tools.
- Supervise the design, implementation, and optimization of automated marketing campaigns.
- Monitor and research trends in the CRM field to identify emerging opportunities for Betclic to capitalize on.
Requirements:
- Proven experience in CRM management, preferably in a fast-paced, international environment.
- Ability to lead and develop a team, fostering a player-centric culture.
- Strong analytical skills with experience in data analysis to inform decision-making and strategy formulation.
- Proficiency in CRM tools and platforms, with the ability to assess and optimize their usage.
- Fluency in English and French.
