Senior PR Specialist
il y a 2 semaines
We are seeking a highly skilled Senior PR Specialist to join our Marketing Department at BYD Europe. As a key member of our team, you will be responsible for building and maintaining strong relationships with media, influencers, and key opinion leaders to enhance brand visibility and market presence in Europe.
Key Responsibilities- Develop and execute comprehensive PR strategies to drive brand awareness and sales in the European market.
- Write and distribute press releases, coordinate with PR agencies, and manage media relations to ensure timely and effective dissemination.
- Maintain and nurture strong cooperative relationships with press, media, and key opinion leaders to ensure consistent visibility of the brand and product stories.
- Develop and implement strategies for media monitoring and crisis communication management to address potential issues proactively.
- Actively engage in and collaborate on European PR events and activities as needed to ensure the brand's presence and positive reception.
- University Degree in Communications, Media Studies, or Marketing, Public Relations.
- Solid experience in the Automotive industry or Branded Public Relations field.
- 7-10 years of experience or more in roles related to PR & Communications in the Automotive business.
- Excellent Digital Tools knowledge.
- Customer-oriented mindset.
- Excellent cross-culture communications and interpersonal skills.
- Able to prioritize and work proactively with efficient time management skills.
- Resilient and open-minded.
- Results-oriented. Ability to work to deadlines, hands-on approach, motivated to get results.
- Effective and eloquent communicator in English and French. Chinese is a plus (Other European languages would be a plus).
BYD Europe is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. We offer a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks. Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
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