User Growth and Engagement Expert

il y a 3 semaines

Paris, Île-de-France 2K Temps plein
Job Description

We are seeking a highly skilled User Acquisition Lead to drive the growth and success of our mobile games. As a key member of our team, you will be responsible for developing and executing user acquisition strategies to bring new players to our games.

Key responsibilities will include:

  • Designing and executing A/B testing initiatives and propagating results to relevant teams.
  • Managing significant paid user acquisition budgets for a portfolio of mobile games played by millions of players every day around the world.
  • Developing, executing, and monitoring the user acquisition strategy of your portfolio by leveraging various UA channels, including social networks, SDK ad networks, DSPs channels, Apple Search Ads, influencer, social & search, and organic.
  • Steering & optimizing your portfolio's performances through key metrics - CPI, ROAS, retention - analysis of network, campaign, and country-level to generate regular reports and provide insightful analysis to find opportunities for optimization.
  • Growing relationships and negotiation opportunities with our top strategy network partners.
  • Improving processes and assessing the existing user acquisition processes, workflows, and tools to identify areas where improvements can be made to increase efficiency and productivity.
  • Collaborating cross-functionally with Publishing, Product, Creative, and Data teams to achieve UA team and business objectives.
  • Conducting competitive analysis and market research to stay updated on industry trends, user behavior, and best practices in user acquisition.
Requirements

To be successful in this role, you will need:

  • Strong hands-on experience in User Acquisition for mobile games, with a focus on casual or IAP-driven UA strategies.
  • Deep understanding of mobile app ecosystem - including MMPs, Mediation Partners, Analytics solutions, Facebook Ads, Google Ads, Apple Search Ads, SDK Ad Networks, DSPs, etc.
  • Strong analytical skills with proficiency using UA analytical tools and techniques to measure campaign performance and optimize strategies.
  • Data-driven mindset with the ability to generate insights and leverage data to create actionable testing plans, campaign optimization, and exciting results.
  • Ability to take initiative, work independently, and drive projects forward - with a proven track record of achieving goals and meeting timelines in a dynamic and fast-paced environment.
  • Knowledge of monetization strategies is a plus.
  • Fluency in English is a must.

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