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CRM Strategy Project Leader
Il y a 3 mois
JOB OVERVIEW
The CRM Implementation Manager plays a crucial role in executing strategic CRM initiatives aimed at enhancing the growth trajectory across all segments. This position encompasses a broad scope, integrating essential triggers and launching innovative strategies to expand our member base. You will oversee both automated triggers at the group level and tailored communications for the primary market.KEY RESPONSIBILITIES
Develop and implement the CRM strategy for Veepee within your designated scope, collaborating with internal teams and resources (technology, agency, data) Experiment with new channels and strategies to boost member engagement and refine existing CRM practices through a test-and-learn methodology. Monitor the effectiveness and profitability of deployed campaigns Track CRM initiatives and cycles designed to engage the member lifecycle (marketing outreach, optimization of reach, CRM cycles) Create actionable reports at the group level to communicate performance and identify quick-win opportunities, while also recognizing business prospects based on results, raising concerns, and suggesting improvements. Serve as the primary liaison for all local marketing teams within your scope Facilitate operational meetings with product and local marketing teams, consolidate group performance, and ensure that every market is well-informed. Implement cross-functional projects at the group level and standardize CRM programs.REQUIRED QUALIFICATIONS
A Master’s degree in Marketing or a business-related field (bac +5) with a minimum of 3 years of experience in the CRM division of an e-commerce organization. A business-oriented mindset with strong problem-solving abilities and a collaborative spirit. Proficient analytical skills, attention to detail, and precision. Ability to work independently and maintain organization. Familiarity with technical tools and CRM key performance indicators. Proficient in English.EMPLOYEE BENEFITS
Performance-based bonus Profit-sharing and incentive programs Flexible work arrangements with a combination of on-site and remote work Access to an online language learning platform Employee benefits through the Works Council Vacation vouchers and CESU Access to a company cafeteria and dining facilities Gym accessRECRUITMENT PROCESS
Initial HR interview Two interviews with management Final interview with senior management