Data Marketing Strategist

il y a 3 semaines

Paris, Île-de-France Artefact Temps plein

About the Role

We are seeking a highly skilled Data Marketing Strategist to join our team at Artefact. As a Data Marketing Strategist, you will be responsible for delivering high-quality data marketing projects that meet the needs of our clients.

Key Responsibilities

  • Pilot multidisciplinary teams to develop robust measurement and analytics projects that enable clients with visibility across physical and digital customer journeys.
  • Plan, lead, and deliver advanced analytics strategy and solutions for clients, including e-commerce, 3rd party tool implementations, and advanced modeling.
  • Identify and support the delivery of suitable statistical data analysis techniques to provide recommendations for clients that exceed performance expectations and maximize ROI.
  • Explore automation techniques to create efficiencies and improve ROI, such as scripting, tool development, or better client reporting methods.
  • Act as an internal consultant on analytics for significant projects, helping other teams to shape the best solutions.
  • Lead through the 'pitch ownership' and by taking an 'analytics lead' role on new business pitches.

Data Marketing and Analytics Leadership

  • Lead data analytics development, defining and communicating a clear strategy for the team and the value it will add to the agency.
  • Work together with data consultants to champion analytics development and associated platforms on three fronts – internally to the agency, externally to clients, and to represent Artefact's position to the wider marketing community.
  • Lead and develop roadmaps for our analytics offering, process, and techniques, and develop best practice documentation.
  • Develop review and sign-off processes to ensure analytics work is always of the highest possible quality.
  • Responsible for Artefact being known as exceptional in analytics in the wider market. Actively seek to build Artefact's profile within the digital marketing community.

Requirements

  • A minimum of 3 years of work experience in a data-driven working environment.
  • Deep understanding of data marketing and digital marketing ecosystem and issues, including data collection, campaign management, advanced segmentation, performance tracking, dashboarding, strategic attribution, marketing mix modeling, etc.
  • Experience or knowledge in digital marketing toolsets (DMP, DSP) and ecosystem building.
  • Fluency in French and English to deal with our French and international clients.

Preferred Qualifications

  • Knowledge in Cloud technologies (Google Cloud Platform, Azure, AWS, etc.).

About Artefact

Artefact is a new generation of data service provider, specialized in data consulting and data-driven digital marketing. We are a team of driven entrepreneurs who won't give up until we make a huge dent in this industry.

Why Join Us

  • Artefact is the place to be: come and build the future of marketing.
  • Progress: every day offers new challenges and new opportunities to learn.
  • Culture: join the best team you could ever imagine.
  • Entrepreneurship: you will be joining a team of driven entrepreneurs.

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