Data Marketing Strategist

il y a 4 semaines

Paris, Île-de-France Artefact Temps plein

About the Role

We are seeking a highly skilled Data Marketing Strategist to join our team at Artefact. As a Data Marketing Strategist, you will be responsible for delivering high-quality data marketing projects that meet the needs of our clients.

Key Responsibilities

  • Pilot multidisciplinary teams to develop robust measurement and analytics projects that enable clients with visibility across physical and digital customer journeys.
  • Plan, lead, and deliver advanced analytics strategy and solutions for clients, including e-commerce, 3rd party tool implementations, and advanced modeling.
  • Identify and support the delivery of suitable statistical data analysis techniques to provide recommendations for clients that exceed performance expectations and maximize ROI.
  • Explore automation techniques to create efficiencies and improve ROI, such as scripting, tool development, or better client reporting methods.
  • Act as an internal consultant on analytics for significant projects, helping other teams to shape the best solutions.
  • Lead through the 'pitch ownership' and take an 'analytics lead' role on new business pitches.

Data Marketing and Analytics Leadership

  • Lead data analytics development, defining and communicating a clear strategy for the team and the value it will add to the agency.
  • Work together with data consultants to champion analytics development and associated platforms on three fronts – internally to the agency, externally to clients, and to represent Artefact's position to the wider marketing community.
  • Lead and develop roadmaps for our analytics offering, process, and techniques, and develop best practice documentation.
  • Develop review and sign-off processes to ensure analytics work is always of the highest possible quality.
  • Be responsible for Artefact being known as exceptional in analytics in the wider market and actively seek to build Artefact's profile within the digital marketing community.

Requirements

  • A minimum of 3 years of work experience in a data-driven working environment.
  • A deep understanding of data marketing and digital marketing ecosystem and issues, including data collection, campaign management, advanced segmentation, performance tracking, dashboarding, strategic attribution, marketing mix modeling, etc.
  • Experience or knowledge in digital marketing toolsets (DMP, DSP) and ecosystem building.
  • Fluency in French and English to deal with our French and international clients.

Preferred Qualifications

  • Knowledge in advertising tools linked to tracking and/or analytics in a marketing context (Google Analytics, Adobe Analytics, DMP, DSP, Adservers, DV 360...).
  • 1 or 2 programming languages among SQL, Python, and/or R.
  • 1 Data visualisation tool (Tableau, Data Studio, Dataviz, R / Python dataviz libraries, ...).

About Artefact

Artefact is a new generation of a data service provider, specialised in data consulting and data-driven digital marketing. We are a team of driven entrepreneurs who won't give up until we make a huge dent in this industry. We are looking for talented individuals who share our passion for data marketing and analytics to join our team and help us build the future of marketing.

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