Brand Manager EMEA Petfood

il y a 3 semaines

Vannes, Bretagne, France ADM Temps plein

Brand Manager EMEA Petfood - Innovation Lead

We are seeking a Brand Manager EMEA Petfood to lead our innovation efforts in the EMEA region.

This role will be based in France, and daily communication will be in English.

Role Overview

As the Brand Manager EMEA Petfood, you will be responsible for driving the Brand Innovation Strategy for our Pet Food brands in the EMEA region.

You will lead the Brand Development process from consumer insights to ideation, launch, and post-launch activation, including creating sales toolkits to ensure consistent implementation across markets.

Key Responsibilities

  • Brand Analysis
  • Analyze key market, consumer, category, and retail trends to identify and recommend strategic brand and business opportunities.
  • Benchmark brands against leading competitors and brands for inspiration.
  • Brand & Innovation Management
  • Contribute to the strategic marketing plan, aligning with key market priorities.
  • Define and execute the brand strategy for the brands under your responsibility.
  • Monitor brand performance (sales, consumer data) and competitors to identify new business opportunities.
  • Lead key brand and innovation projects from ideation to market launch, delivering a comprehensive launch toolkit (product positioning, brand story, visibility tools, key messages, online/offline assets, trade selling story, etc.).
  • Build strong collaborations with cross-functional teams (R&D, Legal, Regulatory, Supply Chain, Finance, and key countries) to ensure successful project execution.
  • Partner closely with key countries/regions to prepare for successful brand launches.
  • Manage and optimize the brand budget.

Skills & Qualifications

Required Skills:

  • Global mindset with experience managing global or regional brands and a proven track record of leading cross-functional projects (R&D, supply chain, finance, packaging).
  • Project management expertise with the ability to handle multiple projects simultaneously in a fast-paced environment.
  • Highly analytical and data-driven, with the ability to turn insights into actionable plans.
  • Strong understanding of budgeting and pricing strategies for new product innovation pipelines.
  • Solid business acumen.
  • FMCG industry experience is required; experience in the food or pet food industry is a plus.

Leadership & Personal Attributes:

  • Strong sense of brand and project ownership.
  • Positive, proactive, and creative with a can-do attitude.
  • Deep consumer understanding and problem-solving skills.
  • Entrepreneurial mindset with agility and resilience.
  • Ability to handle ambiguity and uncertainty.
  • Proven ability to drive transformation.

Language Requirements:

  • Fluent in English; French language skills are a plus.

Education & Experience:

  • Bachelor's degree in Marketing, Business, or a related field (required).
  • 6-8 years of experience in brand and product management within the FMCG industry, with at least 3 years focused on global or regional innovation.
  • Significant marketing experience with exposure to global projects.
  • Proven success in driving innovation at the global or regional level.
  • Experience working in international or headquarters roles is a plus.
  • Experience in the Pet Food or Food industry is a plus.

  • Global Brand Innovation Manager

    il y a 3 semaines

    Vannes, Bretagne, France ADM Temps plein

    Job Title: Global Brand Innovation ManagerWe are seeking a highly skilled and experienced Global Brand Innovation Manager to join our team at ADM. As a key member of our marketing team, you will be responsible for driving the global innovations strategy and development for our pet food brands in the EMEA region.Key Responsibilities:Develop and execute the...

  • Global Brand Innovation Manager

    il y a 4 semaines

    Vannes, Bretagne, France ADM Temps plein

    Job Title: Global Brand Innovation Manager - Pet Food BrandsWe are seeking a highly skilled Global Brand Innovation Manager to lead the development of our Pet Food brands in the EMEA region. As a key member of our team, you will be responsible for driving innovation and growth across our portfolio of brands.Key Responsibilities:Develop and execute the global...

  • Global Brand Innovation Manager

    il y a 3 semaines

    Vannes, Bretagne, France ADM. Temps plein

    Global Brand Innovation Manager – Pet Food BrandsWe are seeking a Global Brand Innovation Manager for our Pet Food brands – Everland, Wolpy, and Equilibrio – across the EMEA region.This role will be based in France, and daily communication will be in English.Role OverviewAs the Global Brand Innovation Manager, you will be responsible for driving the...

  • Global Brand Innovation Manager

    il y a 3 semaines

    Vannes, Bretagne, France ADM Temps plein

    Global Brand Innovation Manager - Pet Food BrandsWe are seeking a Global Brand Innovation Manager for our Pet Food brands – Everland, Wolpy, and Equilibrio – across the EMEA region.This role will be based in France, and daily communication will be in English.Role OverviewAs the Global Brand Innovation Manager, you will be responsible for driving the...

  • Global Brand Innovation Manager

    il y a 3 semaines

    Vannes, Bretagne, France ADM Temps plein

    Job Title: Global Brand Innovation ManagerWe are seeking a highly skilled and experienced Global Brand Innovation Manager to join our team at ADM. As a key member of our EMEA region, you will be responsible for driving the global innovations strategy and development for our pet food brands.Key Responsibilities:Develop and execute the global innovations...

  • EMEA Marketing Director

    il y a 3 semaines

    Vannes, Bretagne, France ADM Temps plein

    Job OverviewThe Regional Marketing Director EMEA is responsible for driving strategic marketing initiatives and aligning them with business development efforts across the EMEA region. The role aims to increase market share, enhance profitability, and build a strong brand presence by leveraging market insights, consumer and customer trends, and innovative...

  • Regional Marketing Director EMEA

    il y a 3 semaines

    Vannes, Bretagne, France ADM Temps plein

    Job SummaryThe Regional Marketing Director EMEA is responsible for driving strategic marketing initiatives and aligning them with business development efforts across the EMEA region. The role aims to increase market share, enhance profitability, and build a strong brand presence by leveraging market insights, consumer and customer trends, and innovative...

  • Marketing Manager

    il y a 1 semaine

    Vannes, Bretagne, France IPAC Bachelor Factory Temps plein

    Job Description: We are seeking a highly skilled Marketing Manager to join our team at {company}. Key responsibilities include developing and executing marketing strategies to drive brand growth and customer engagement. As a successful candidate, you will have a proven track record of success in brand management and a strong understanding of market...

  • Pet Food Brand Manager

    il y a 3 semaines

    Vannes, Bretagne, France ADM Temps plein

    Pet Food Brand Manager - Global InnovationsWe are seeking a Pet Food Brand Manager to lead our global innovation efforts for our Pet Food brands.This role will be based in France, and daily communication will be in English.Role OverviewAs the Pet Food Brand Manager, you will be responsible for driving the Global Innovations Strategy for our Pet Food...

  • Marketing Specialist

    il y a 1 semaine

    Vannes, Bretagne, France IPAC Bachelor Factory Temps plein

    The company is seeking a Marketing Specialist to lead brand management efforts. Key responsibilities include developing comprehensive marketing strategies, collaborating with cross-functional teams, and analyzing market trends to inform product development.Key Responsibilities:Develop and implement marketing strategies to drive brand awareness and sales...

  • Strategic Marketing Lead EMEA

    il y a 3 semaines

    Vannes, Bretagne, France ADM Temps plein

    Job DescriptionThe Regional Marketing Director EMEA is a pivotal role within the EMEA region, driving strategic marketing initiatives that align with global objectives, ensuring the success and growth of the Animal Nutrition division. The role is responsible for leading and coordinating marketing efforts across the EMEA region to support business growth,...

  • Commercial Marketing Manager

    il y a 3 semaines

    Vannes, Bretagne, France Goodyear Temps plein

    Unlock Business Potential with GoodyearLocation: Belgium/KontichRemote work: Hybrid - 3 days in officeOrganization: Sales and MarketingAbout the RoleThe Commercial Marketing Lead will be responsible for driving business growth by helping local Truck and OTR replacement and Fleet Mobility sales teams achieve their objectives.Your Key ResponsibilitiesDevelop a...

  • Marketing Manager.

    il y a 1 semaine

    Vannes, Bretagne, France Cityone - Distribution Temps plein

    We are seeking an experienced Marketing Manager to join our team at «{company«. The successful candidate will be responsible for developing and implementing effective marketing strategies to drive business growth and engagement.Key Responsibilities:Develop and execute marketing plans to achieve business objectivesConduct market research and analysis to...

  • Marketing Lead BENELUX

    il y a 3 semaines

    Vannes, Bretagne, France Goodyear Temps plein

    Unlock Your Potential with GoodyearLocation: Belgium/KontichRemote Work: Hybrid - 3 days in officeOrganization: Sales and MarketingAbout the RoleThe Commercial Marketing Lead will drive local sales teams to achieve lead acquisition, customer retention, volume, and profitability objectives. This role will develop and implement marketing strategies to support...

  • Marketing Manager

    il y a 3 semaines

    Vannes, Bretagne, France AFTEC Temps plein

    Marketing and Communication SpecialistAFTEC, a leading player in the automotive distribution sector in France, is seeking a Marketing and Communication Specialist to join its team in Vannes.The ideal candidate will be responsible for developing and implementing marketing and communication strategies to promote the company's products and services.Key...

  • Retail Sales and Operations Manager

    il y a 3 semaines

    Vannes, Bretagne, France Vans Temps plein

    Vans: Floor Supervisor - Retail Sales and Operations ManagerAbout the Role:This is an exciting opportunity to join the Vans team as a Floor Supervisor - Retail Sales and Operations Manager. As a key member of the team, you will play a vital role in driving sales and achieving business goals.Key Responsibilities:Assist in strategically maximizing store sales...

  • Marketing Lead BENELUX

    il y a 4 semaines

    Vannes, Bretagne, France Goodyear Temps plein

    Unlock Your Potential with GoodyearLocation: Belgium/KontichRemote Work: Hybrid - 3 days in officeOrganization: Sales and MarketingAbout the PositionThe Commercial Marketing Lead will play a crucial role in helping local sales teams achieve their objectives by developing and executing a marketing strategy that drives lead acquisition, customer retention, and...

  • BENELUX Marketing and Sales Director

    il y a 3 semaines

    Vannes, Bretagne, France Goodyear Temps plein

    Drive Commercial Success with GoodyearLocation: Belgium/KontichRemote work: Hybrid - 3 days in officeOrganization: Sales and MarketingAbout the PositionThe Commercial Marketing Lead will play a critical role in helping local Truck and OTR replacement and Fleet Mobility sales teams achieve their business objectives.Your Key ResponsibilitiesDevelop a local...

  • Marketing Lead BENELUX

    il y a 3 semaines

    Vannes, Bretagne, France Goodyear Temps plein

    Drive Business Growth with GoodyearLocation: Belgium/KontichRemote work: Hybrid - 3 days in officeOrganization: Sales and MarketingAbout the PositionThe Commercial Marketing Lead will help local Truck and OTR replacement and Fleet Mobility sales teams achieve their lead acquisition, customer retention, volume, and profitability objectives.Your...

  • Store Operations Manager

    il y a 3 semaines

    Vannes, Bretagne, France Vans Temps plein

    The Floor Supervisor role at Vans is a key position that requires a unique blend of leadership skills, retail expertise, and customer service acumen. As a member of the store leadership team, this role involves driving sales results, fostering a positive work environment, and delivering exceptional customer experiences. The ideal candidate will be passionate...