Global Brand Innovation Manager
il y a 3 semaines
Global Brand Innovation Manager - Pet Food Brands
We are seeking a Global Brand Innovation Manager for our Pet Food brands – Everland, Wolpy, and Equilibrio – across the EMEA region.
This role will be based in France, and daily communication will be in English.
Role Overview
As the Global Brand Innovation Manager, you will be responsible for driving the Global Innovations Strategy & Development for ADM's Pet Food brands in the EMEA region.
You will lead the New Product Development process from consumer insights to ideation, launch, and post-launch activation, including creating sales toolkits to ensure consistent implementation across markets.
Key Responsibilities
- Market Analysis
- Analyze key market, consumer, category, and retail trends to identify and recommend strategic innovation and business opportunities.
- Benchmark innovations against leading competitors and brands for inspiration.
- Portfolio & Innovation Management
- Contribute to the strategic marketing plan, aligning with key market priorities.
- Define and execute the portfolio strategy for the brands under your responsibility.
- Monitor portfolio performance (sales, consumer data) and competitors to identify new business opportunities.
- Lead key innovation and renovation projects from ideation to market launch, delivering a comprehensive launch toolkit (product positioning, brand story, visibility tools, key messages, online/offline assets, trade selling story, etc.).
- Build strong collaborations with cross-functional teams (R&D, Legal, Regulatory, Supply Chain, Finance, and key countries) to ensure successful project execution.
- Partner closely with key countries/regions to prepare for successful innovation launches.
- Manage and optimize the innovation budget.
Skills & Qualifications
Required Skills:
- Global mindset with experience managing global or regional brands and a proven track record of leading cross-functional projects (R&D, supply chain, finance, packaging).
- Project management expertise with the ability to handle multiple projects simultaneously in a fast-paced environment.
- Highly analytical and data-driven, with the ability to turn insights into actionable plans.
- Strong understanding of budgeting and pricing strategies for new product innovation pipelines.
- Solid business acumen.
- FMCG industry experience is required; experience in the food or pet food industry is a plus.
Leadership & Personal Attributes:
- Strong sense of brand and project ownership.
- Positive, proactive, and creative with a can-do attitude.
- Deep consumer understanding and problem-solving skills.
- Entrepreneurial mindset with agility and resilience.
- Ability to handle ambiguity and uncertainty.
- Proven ability to drive transformation.
Language Requirements:
- Fluent in English; French language skills are a plus.
Education & Experience:
- Bachelor's degree in Marketing, Business, or a related field (required).
- 6-8 years of experience in brand and product management within the FMCG industry, with at least 3 years focused on global or regional innovation.
- Significant marketing experience with exposure to global projects.
- Proven success in driving innovation at the global or regional level.
- Experience working in international or headquarters roles is a plus.
- Experience in the Pet Food or Food industry is a plus.
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