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Digital Marketing Strategist
Il y a 2 mois
At Accor, we're redefining hospitality with seamless, fun, cool, and smart interactions. We're looking for a Senior Digital Marketing Manager to join our team and drive brand awareness, engagement, and revenue generation.
Key Responsibilities:- Develop and implement a cohesive digital marketing strategy that aligns with our overall marketing objectives and business goals.
- Identify target audiences and create tailored campaigns to engage and convert potential customers.
- Develop and execute digital marketing initiatives on owned channels and third-party platforms, including website management, content marketing, social media marketing, SEO management, retargeting, and organic and paid campaigns management.
- Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing campaigns and provide regular reports, insights, and recommendations to adapt strategies as needed.
- Drive organic traffic and improve search engine rankings through effective search engine optimization (SEO) strategies.
- Collaborate with content creators to develop engaging and relevant content for the website, social media, and other marketing campaigns.
- Bachelor's degree required.
- In-depth knowledge of digital marketing channels, including SEO, SEM, social media, and content marketing.
- Proficiency in using digital marketing tools and platforms, such as Google Analytics, Facebook Manager, and social media scheduling tools.
- Minimum 6 years' experience in digital marketing, preferably within the hotel or hospitality industry.
