Digital Marketing Strategist
il y a 6 jours
Accor is seeking a highly skilled Digital Marketing Strategist to join our team in Cape Town. As a key member of our regional marketing team, you will be responsible for developing and executing digital marketing and e-commerce strategies for our properties in Sub Saharan Africa.
Main Responsibilities:
- Develop digital yearly plans and budgets for hotels across direct and indirect channels.
- Contribute to hotel strategies, working closely with key stakeholders from hotel marketing managers, cluster marketing managers, or DOSMs, sales, revenue, PR, and F&B.
- Plan and execute all digital marketing activities, including SEO/SEA, emailing, social media, display, metasearch, and influencers.
- Lead strategic communications campaigns on digital and social media platforms to increase engagement, influence, and reach.
- Ensure the listing and quality of content on Google for every property to maximize visibility.
- Report and analyze web direct and indirect performance.
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Monitor and assist in ensuring rate parity together with the revenue director/manager throughout all distribution channels.
- Manage hotels' online reputation.
- Review and monitor hotel competitors on a regular basis and maintain competitiveness in terms of content quality and offer appeal.
- Identify trends and insights and optimize spend and performance based on insights.
- Benchmark new and creative growth strategies.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Ensure Accor App visibility and usage uplift across the hotel.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies and provide leadership and perspective for adoption where appropriate.
Qualifications:
- A minimum of 5 years of experience in e-commerce/digital marketing in hospitality or retail.
- A degree in hospitality management or marketing and communications.
- Excellent English, both verbal and written.
- Strong understanding of current digital marketing concepts, strategy, and best practice.
- Excellent presentation and customer relationship skills.
- Energetic and passionate to work.
- Innovative approach to work.
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