Chief Marketing Officer

il y a 3 semaines

Paris, Île-de-France DEXIS Temps plein
Marketing Manager Job Description

We are seeking a highly skilled Marketing Manager to join our DEXIS Diagnostics Europe Marketing team. As a key contributor to the growth ambitions of the region, you will be responsible for localizing the Global and European marketing strategy, driving DEXIS Diagnostics brand awareness, demand, and lead generation.

Key Responsibilities:
  • Localize Global DEXIS Diagnostics marketing strategy and develop a local marketing plan and budget with clear objectives and quantifiable KPIs.
  • Execute marketing plan, manage local marketing budget in collaboration with Country Manager, monitor and report quantitative marketing performance.
  • Drive DEXIS Diagnostics brand awareness, aiming for improved aided and unaided brand awareness.
  • Engage with key distribution partners to support their planning, budgeting, and execution of DEXIS Diagnostics offline and online demand and sell-out lead generation.
  • Establish and manage relationships with selected distribution partners, dental associations, and local Key Experts / Opinion Leaders (KOL).
  • Lead cross-functional projects such as social selling initiatives and training programs.
  • Contribute to Global and European Marketing Strategy definition.
Requirements:
  • BA/BS degree in Marketing or relevant fields.
  • 3+ years of Marketing experience, including medical capital equipment in an indirect, distributor-led model (dental preferred).
  • Track record of driving revenue through marketing execution in an indirect channel business.
  • Experience in online, social, and traditional media, including web analytics.
  • Knowledge in MS Office, CRM, and marketing automation.
  • Ability and willingness to travel up to 30% within Europe and intercontinentally.
  • Native/fluency in English and French, Dutch is advantageous.

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