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B2B Marketing Project Leader

Il y a 3 mois

Paris, Île-de-France U Trust Insurance Agency LLC Temps plein

Company Overview:
U Trust Insurance Agency LLC is dedicated to delivering exceptional insurance solutions and outstanding customer service, establishing a strong reputation in the industry.

Position Summary:
We are in search of an innovative Marketing Project Leader to take charge of the creation and implementation of lead generation strategies designed to enhance our growth in the B2B sector.

Key Responsibilities:

  • Strategic Marketing Development:
    Formulate and execute marketing strategies that align with our business goals and effectively target the B2B market.
  • Lead Generation Initiatives:
    Create and oversee marketing campaigns focused on lead generation, utilizing diverse channels and methodologies to optimize lead quality and acquisition.
  • Financial Oversight:
    Manage the marketing budget, ensuring strategic allocation of resources across various campaigns and projects.
  • Campaign Execution:
    Plan, implement, and assess marketing campaigns across multiple platforms, ensuring alignment with lead generation and brand enhancement objectives. Utilize data analytics to inform future marketing strategies.
  • Team Management:
    Direct and inspire the marketing team, fostering a collaborative and creative environment. Provide mentorship, training, and constructive feedback to team members.
  • Content Creation:
    Supervise the development of marketing materials that resonate with the B2B audience, including white papers, case studies, blogs, and social media content.
  • Cross-Department Collaboration:
    Work alongside various departments and stakeholders to ensure marketing strategies are cohesive and aligned with overall business objectives.
  • Vendor Relations:
    Manage partnerships with external vendors and agencies, ensuring they meet our standards and fulfill expectations.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field; a Master's degree is advantageous.
  • A minimum of 5 years of experience in marketing management, specifically in B2B marketing within the services sector.
  • Proven experience in developing and executing effective marketing strategies aimed at business clients.
  • Strong analytical and organizational skills, with the ability to interpret data for informed decision-making.
  • High proficiency in marketing tools and software, including CRM systems and digital marketing platforms.
  • Expertise in budget management and resource allocation to maximize campaign effectiveness.
  • Familiarity with current marketing trends and technologies relevant to B2B services.
  • Exceptional verbal and written communication skills, essential for crafting compelling content and presenting marketing strategies.
  • Ability to adapt to the evolving needs of the market and business environment.
  • Experience in remote or hybrid work settings, demonstrating strong self-management skills.

Career Development:
As a Marketing Project Leader, you will have opportunities to enhance your skills through diverse projects and responsibilities. Our company promotes continuous professional growth and encourages initiative.

Compensation:
We offer a competitive salary with a clear progression path, performance-based bonuses, and access to professional development resources.

Application Process:
Interested candidates are invited to submit their CV through our online application platform, which includes a detailed form to provide insights into your background and expertise. A test task reflecting real-world scenarios will be part of the selection process, followed by a presentation to our hiring team.