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SEO Content Project Manager

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Job Description

Accor is seeking a highly skilled SEO Content Project Manager to join our Global Digital Marketing team for Premium, Midscale & Economy brands. As a key member of our Customer Experience & Engagement department, you will play a crucial role in driving our commercial web direct strategy and vision.

Key Responsibilities
  • Support the VP Customer Experience & Engagement in providing SEO content guidance and strategy to our hubs.
  • Be the Point of Contact to our SEO agency, writing SEO briefs for Premium Midscale Economy brands, assessing their recommendations, and sharing them internally.
  • Share SEO recommendations internally to stakeholders in product and brand teams to influence website optimizations.
  • Monitor SEO performance for PME brands and challenge results by proposing improvements, content creation initiatives, and work streams.
  • Develop a SEO mindset and share market benchmarking and monitoring.
Requirements
  • Pursuing or recently completed a degree in Marketing, Communications, Business, or a related field.
  • Knowledge of fundamental SEO principles, including on-page and off-page optimization.
  • Ability to analyze data and draw insights from tools like Google Analytics, Google Search Console, or other SEO tools.
  • Basic understanding of content creation, editing, and optimization for search engines.
  • Familiarity with keyword research tools and the ability to identify relevant keywords for content optimization as well as link building strategies.
  • Awareness of technical SEO concepts, such as website structure, site speed optimization, and mobile responsiveness.
  • Strong written and verbal communication skills, with the ability to communicate SEO concepts to non-technical stakeholders.
  • Willingness to learn and adapt to changes in SEO algorithms and industry best practices.
  • Ability to identify SEO issues and propose effective solutions.
  • Ability to collaborate with cross-functional teams, such as content creators, developers, and marketing teams.
  • Proactive and self-driven, with the ability to take initiative and work independently on assigned tasks.
What We Offer

At Accor, we are committed to diversity and inclusivity. Our culture is built on the values of care, respect, and openness. We believe in creating a work environment that is welcoming and inclusive for all employees, regardless of their background, culture, or identity.

We offer a range of benefits, including a competitive salary, comprehensive health insurance, and a generous retirement plan. We also provide opportunities for professional growth and development, including training programs, mentorship, and career advancement opportunities.

Join our team and be part of a dynamic and innovative company that is shaping the future of hospitality.