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Brand Content Manager

il y a 4 semaines

IssylesMoulineaux, Île-de-France AccorCorpo Temps plein
Job Description

As a Brand Marketing Content Manager, you will play a vital role in developing and implementing effective content strategies to promote and enhance the brand image of Novotel & Novotel Suites in France. Your primary responsibility will be to create engaging and impactful content across various marketing channels (paid, owned, earned and shared), with a focus on maintaining consistency and driving brand awareness.

Main Responsibilities:

  • Develop the annual 360 communication plan for the brand based on brand objectives and marketing plan for all target audiences.
  • Develop comprehensive content strategies that align with the Novotel's voice, values, and goals.
  • Produce high-quality, compelling, and persuasive content according to media plan.
  • Conduct thorough research on industry trends, competitor activities, and audience preferences to inform content creation.
  • Identify content opportunities and trends to optimize brand visibility and engagement.
  • Coordinate with transversal teams (PR, Social media, internal communication...)
  • Adaptation of global marketing elements to the local environment by integrating all cross-functional projects (CSR, loyalty, F&B, etc.)
  • Collaborate with agencies, such as graphic designers and video editors, to produce multimedia content.

Qualifications:

  • Proven leadership skills
  • Strong interpersonal skills & ability to federate around brands
  • Work as team as part of ENA marketing & guest experience segment organization
  • Team spirit and keen to co-create
  • Brand Passionate

Required Skills and Knowledge:

  • Creativity and the ability to think outside the box to develop unique and engaging content.
  • Ability to work in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines
  • Strong understanding of content marketing principles and digital marketing trends.
  • Excellent written and verbal communication skills, with exceptional attention to detail and grammar.
  • Strong organizational and project management skills.
  • Knowledge of branding principles and experience in maintaining brand consistency.
  • Team player with excellent collaboration and interpersonal skills.
  • Languages: fluent in French and English, a 3rd language is a plus

Experience Needed:

  • Bachelor's degree in marketing, communications, journalism, or a related field. Relevant certifications or a portfolio demonstrating content marketing expertise is a plus.
  • Professional experience required: Minimum experience of +5 years in Marketing

What's in it for you?

  • Unique opportunity to develop your career with worldwide Augmented Hospitality leaders.
  • Package of benefits and perks of working for Accor, including discounts for hotels worldwide, and much more.
  • Work in a multi-national team.
  • Hybrid way of working.
  • Corporate Social Responsibility activities.