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Global Media Strategist
Il y a 2 mois
Chanel, Inc. is seeking a highly skilled Media Strategy Manager to lead the development and implementation of integrated 360° communication strategies for its Men Fragrances business. The ideal candidate will have a deep understanding of marketing and media strategy for luxury brands and experience in delivering business value from media investment.
Your Key Responsibilities
- Develop and orchestrate holistic communication plans that drive business results and enhance the client experience.
- Collaborate closely with media, social media, e-business, digital marketing, CRM, and influence experts to create innovative and effective communication strategies.
- Build synergies with data and digital teams to foster efficient innovations and drive media excellence.
- Partner with the Global E-Business team to optimize the synergy between SEA and SEO.
- Contribute to the E-retail paid visibility guidelines to deliver a consistent approach with the Paid media strategy.
- Collaborate with regional and local media teams to ensure implementation and monitoring of the global media strategy.
- Drive the media agency team and dedicated paid search experts to deliver media excellence, innovative ideas, and optimized buying strategies.
Your Profile
YOU ARE ENERGIZED BY
- Strong leadership skills and ability to bring others along.
- Highly collaborative and able to operate via influence in a matrix organization.
- Curious and future-focused.
- Developing and defending holistic communication plans in a fragmented and rapidly changing environment.
- Client experience-focused with a keen sense of business reality.
- Engaging and growing teams, mobilizing and fostering collaboration across multi-business teams and countries.
- Management, effective consulting, and support skills - Proactive and driven.
What You Will Bring
- 10+ years of experience in marketing and media, at least partially non-agency.
- Proven experience delivering business value from media investment.
- Experience in digital from branding to Performance with high capabilities in SEA.
- Deep understanding of marketing and media strategy for luxury brands.
- Ability to articulate a view of the future of media/communications.
- Proven experience in rolling out new ways of working and capability programs.
- Experience in a global or regional role preferred.
- Strong knowledge of luxury and F&B category.
- French and English are mandatory.
The Chanel Experience
- At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress.
- We strongly encourage your application, as we value the perspective, experience, and potential you could bring to Chanel.
Position based in Neuilly-sur-Seine.
About UsChanel is a world leader in creating, manufacturing, and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery, and Watches.
As an independent company, its core values are grounded in Exceptional creation and client experience.
Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities.
The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people.
Chanel remains committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.
