Stratégiste Média Global Senior

il y a 4 semaines


Paris, Île-de-France MediaCom Temps plein
Contexte

Dans le cadre d'un remplacement, vous intégrez l'équipe Strategy & Planning sur un compte international Luxe, composée de 9 personnes. Vous reportez et supportez Eudes Leseute, Global Strategy Director sur trois piliers :

  1. Pilotage de l'excellence de la planification stratégique (Media Guidelines) : 60-70% de votre temps.
  2. Délivrer un leadership d'opinion et une intelligence concurrentielle : 20-30% de votre temps.
  3. Soutien ponctuel à l'agence locale sur des sujets de planification : 0-10% de votre temps.
Mission

Votre rôle est client-facing : vous co-présentez avec le Strategy Director vos recommandations stratégiques et thought leadership. Vous utilisez des outils d'analyse d'audience (TGI, GWI, IPSOS Affluent), de média planning ou de brand/category insights (Google Insights Finder, eMarketer, Euromonitor etc.) pour nourrir vos recommandations stratégiques.

Vous intervenez sur des sujets de Thought Leadership divers, en rédigeant des PoV/White Paper ad-hoc visant à aider le client à accélérer sur des sujets stratégiques précis. Vous supportez de manière ad-hoc les agences locales sur des sujets de planning stratégique.

Vous aidez à alimenter la plateforme de competitive intelligence du compte ainsi que sa newsletter.


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