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Brand and Corporate Engagement Lead

il y a 1 mois

SaintGenisLaval, Auvergne-Rhône-Alpes, France Ecotone Temps plein

We are Ecotone, a pioneering company dedicated to changing the way food is produced and its impact on biodiversity. For over three decades, we have championed organic and plant-based products, continually innovating and pushing the boundaries of what is possible.

Our mission is to reform the industry from soil to table, offering food that not only tastes good but also does good for our planet and all its inhabitants. We have offices, people, and factories across 7 key countries, and our products can be found in more than 90 countries worldwide, with over 15 leading and purposeful brands that are over 80% organic, 95% vegetarian, and all GMO-free.

We are seeking a passionate, strategic, and innovative Brand and Corporate Engagement Lead (h/f) for a permanent position based in Lyon. This role will be responsible for carrying out innovative and purpose-driven PR & influence communication campaigns for our iconic brands, enhancing our corporate reputation, and engaging all our stakeholders. Your efforts will ensure our business stands out in a competitive landscape, push forward our convictions, and help us achieve our ambitious "Food for Biodiversity" mission.

Key Responsibilities
  • Lead innovative and purpose-driven communication campaigns for our iconic brands (Bjorg, Bonneterre, Alter Eco)
  • Work closely with marketing to boost visibility, influence, and overall fame of our iconic brands
  • Inspire and lead the development of innovative communication strategies, challenging the norm to push forward-thinking and impactful communication plans
  • Craft creative PR & Influence communication campaigns that differentiate our brands and drive meaningful change
  • Develop compelling content that not only deepens audience connections but also amplifies our voice in promoting organic, plant-based, and fair trade food, raising awareness and driving our mission forward
  • Ensure that all communication initiatives align with brands purpose, strategy, and business goals
Corporate Communication
  • Define and manage the media & influence strategy (PR, conferences, position papers, etc.) to boost corporate reputation, influence policies, and drive business growth
  • Leverage and manage our social media profiles and digital presence, building a pipeline of engaging content aimed at increasing audience reach and influence
  • Produce a variety of communication materials (presentations, pitches, etc.) to amplify corporate messaging across brands and countries
  • Coordinate communications responses to sensitive issues or crisis situations
  • Embody our mission and act as a spokesperson when required
Ecotone's Community Engagement
  • Define and deliver an agile communication program (internal social media, events, workshops, webcast, and innovative tools) to engage all employees on our mission
  • Coordinate the deployment of internal communication through all MSOs
  • Develop specific innovative campaigns across countries (ex: to engage in GPTW survey...)
Competencies

Technical Competencies

  • Significant experience in in-house or agency brand communications roles
  • Excellent copywriting skills, passion for storytelling
  • Marketing/creative communication background / Experience working with prominent brands, including on reputation enhancement and creative campaigns
  • Proven track record of driving communications campaigns, managing projects on-time and on-budget to deliver measurable business outcomes
  • Operational + at ease with digital tools
  • Spokesperson

Leadership Competencies

  • Self-driven with ability to be both strategic and stays on top of tactical execution. Should have both attention to detail and capability to work on multiple projects in parallel
  • Creativity and Boldness: Bring fresh, innovative ideas and a fearless approach to communication
  • Ability to build strong and positive relationships with everyone you work with
  • Moves fast - strong bias for action but maintains exceptionally high standards on the work and the results. Excellent awareness of business environment and ability to react quickly to seize opportunity
  • Genuine passion for organic, plant-based, fair trade, and sustainable food
  • A fun-loving personality who finds joy in everyday life and brings positivity to the team

Why Ecotone?

  • For our mission "Food for biodiversity" : meaning protect, grow, cherish the biodiversity by offering diverse, organic, and plant-based food
  • For our brands and delicious products : being in 1 of 2 homes helps to transform our food system for the better
  • For our B Corp score : 116,5 points, it is not nothing (and actually very high)
  • To join a Great Place to Work
  • For our internal job opportunities
  • For our European and international culture
  • And a lot of other reasons : discount on our products, sport classes, conferences, reimbursement 70% of public transportation pass, lunch 60% contributions from employer #INDECO