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Senior Brand Manager Potato Brand Strategy

Il y a 2 mois


Villeneuved'Ascq, Hauts-de-France mccainfood Temps plein
About the Role

We are seeking a highly skilled Senior Brand Manager to lead our potato brand strategy and mix development efforts. As a key member of our marketing team, you will be responsible for designing and deploying our potato growth strategy across various channels.

Key Responsibilities
  • Brand Strategy Development: Participate in the definition of our brand strategy, including brand/portfolio segmentation, in close collaboration with the marketing manager potato brand strategy & mix development.
  • Innovation Mix Development: Own the development of innovation mix, including product mix, packaging, and business cases, in collaboration with channel teams and launch kits adapted to each channel.
  • Brand Content Development: Develop and deploy brand content at 360°, ensuring a cohesive and engaging brand experience.
  • Team Collaboration: Foster fruitful and efficient collaboration with media & digital marketing, channel planning & activation teams, R&D team, and advertising and design agencies.
  • Performance Metrics: Ensure innovation performance and market share performance are met, and collaborate with the advertising and design agencies on all potato projects.
Requirements
  • Marketing Background: Strong marketing background in category strategy development and innovation pipeline building.
  • Experience: > 5 years of experience in an FMCG company.
  • Communication Skills: Excellent communication skills, written and spoken.
  • Language Skills: Very strong command of English language, written and spoken.
  • Analytical Skills: Strong analytical skills.
  • Passion for Food: Passion for food.
What We Offer
  • Competitive Salary: Competitive salary.
  • Employment Contract: Employment contract and stable employment (permanent role).
  • Benefits: Additional bonuses (Year-end bonus, Vacation allowance), Local benefit (Health and Pension insurance).
  • International Environment: Opportunity to work independently in a challenging and international environment.
  • Colleagues: Open and friendly colleagues.
  • Work-Life Balance: Partial working from home is possible.
About McCain Foods

Mccain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company, we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger. McCain is an accessible employer. If you require an accommodation throughout the recruitment process, please let us know and we will work with you to meet your needs. Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Privacy Policy