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Marketing and Events Coordinator

Il y a 2 mois


Le KremlinBicêtre, Île-de-France DNA Script Temps plein
About DNA Script

DNA Script is a pioneering company in the field of nucleic acid production for genomic, synthetic biology, and biopharmaceutical applications. Our innovative Enzymatic DNA Synthesis (EDS) technology, implemented on a benchtop instrument (the SYNTAX), accelerates innovation in life science and biotechnology through the decentralization of rapid, on-demand, and high-quality DNA synthesis.

Job Description

We are seeking a highly skilled Marketing and Events Coordinator to support our global marketing initiatives and drive awareness and customer acquisition. This role involves overseeing marketing campaigns, managing tradeshow and event logistics, and coordinating closely with product management and sales teams to drive brand awareness, customer engagement, and sales growth.

Key Responsibilities
  • Oversee the execution of marketing campaigns, ensuring timely delivery of all campaign elements.
  • Coordinate with internal teams and external partners to produce high-quality marketing materials, content, and sales tools.
  • Track and analyze customer engagement across all touchpoints, including website visits, email interactions, social media activity, and event participation.
  • Maintain and update the Customer Relationship Management (CRM) system with accurate lead and customer information.
  • Event Planning and Management:
    • Plan and execute trade show events, including developing and managing budgets, booth design, setup, and teardown, and coordination with vendors and venue staff.
    • Foster strong relationships with the sales team, application scientists, and product management to ensure marketing strategies align with sales goals and product development plans.
    • Collaborate with sales and product management to understand customer needs and market trends, incorporating these insights into marketing campaigns.
  • Data Analysis and Reporting:
    • Track and analyze trade show KPIs, prepare post-event reports, and collect attendee feedback to improve future events.
    • Monitor and analyze metrics for campaign performance and other engagement tactics, using data to optimize and adjust future strategies for maximum effectiveness.
    • Create and share dashboards and visual tools to enable stakeholders to better understand and visualize the impact of marketing on business performance.
Requirements
  • Minimum of a Bachelor's degree with at least 3 years of experience in marketing and tradeshow management in life sciences.
  • Strong understanding of digital marketing, social media, and content creation.
  • Proficiency in marketing software and tools (HubSpot, marketing automation, Google Analytics).