Digital Marketing Specialist

il y a 3 semaines

Puteaux, Île-de-France Sopra Banking Software Temps plein

About the Role:

The Digital Marketing Team at Sopra Banking Software is a dynamic group of professionals dedicated to driving the company's online presence and customer acquisition strategies. This team is at the forefront of leveraging cutting-edge digital marketing techniques to engage with target audiences, generate high-quality leads, and enhance brand visibility across global markets.

Key Responsibilities:

  • Assist in the planning, execution, and optimization of SEA, paid advertising, and ad hoc digital marketing activities to achieve monthly, quarterly, and yearly acquisition goals.
  • Collaborate with cross-functional teams to assist in creating, testing & challenging ad copy, visual assets, and other creative elements to launch campaigns & optimise performance.
  • Conduct keyword research for SEA campaigns, identify potential target audience for both search and display advertising.
  • Track and analyse campaign performance metrics, providing insights and recommendations to optimise ROI.
  • Support bid adjustments and budget allocation across campaigns to maximise efficiency and effectiveness.
  • Perform competitor research and market analysis to identify opportunities and trends within the industry.
  • Collaborate with the team to review and optimise landing pages to enhance user experience and conversion rates.
  • Assist in the preparation of regular reports summarising campaign performance, key insights, and areas for improvement.

Requirements:

  • You are currently enrolled in a relevant Masters degree program (Marketing, Business, Data Analysis, or a related field) and looking for a 6 month or end-of-studies internship.
  • You are fluent in English & French (reading, speaking and writing).
  • You have a problem-solving mindset with the ability to identify challenges and propose solutions to foster lead-generation campaigns.
  • You have an understanding of digital marketing and creative elements involved in lead generation & paid campaign management.
  • You demonstrate curiosity, organization, and proactivity.
  • You are proficient in office tools, particularly Excel or Google Sheets.
  • You have developed an appetite for numbers with the ability to interpret data, draw insights, and make data-driven recommendations.

Preferred Qualifications:

  • You have knowledge or notions of advertising platforms- Google Ads, Microsoft Ads, Google Search Ads 360, Display & Video ads 360, LinkedIn Ads etc.
  • You have knowledge or notions of keywords research tools- Semrush, AHREF, Google keyword planner.
  • You have first hand experience with CRM & Marketing automation tools such Salesforce Marketing Cloud, or Hubspot.
  • You are familiar with reporting & data analysis tools such as Lookerstudio, Power BI, Tableau.
  • You are familiar with web & conversion analytics tools such as Google Analytics, Matomo.

Benefits:

  • A flexible remote work arrangement for up to 2 days a week.
  • An attractive benefits package including a health insurance, a CSE, meal vouchers, an interest-bearing savings plan, vacation bonuses, and a co-optation bonus.

Sopra Banking Software is an inclusive and committed employer, working every day to combat all forms of discrimination and promote a respectful work environment. We encourage all candidates and profiles to apply, regardless of their background or identity.

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