Digital Marketing Strategist
il y a 3 semaines
Overview
Axway is an enterprise integration company that has been driving digital transformation for over 20 years. We are seeking a Digital Marketing Strategist to develop and execute effective digital marketing strategies for the European market.
Responsibilities
• Develop and execute digital marketing strategies for the European market
• Plan, implement, and optimize digital marketing campaigns using tools such as Demandbase, TechTarget, Marketo, ZoomInfo, and Sprout
• Manage the digital marketing budget and allocate resources effectively
• Conduct market research using tools like ZoomInfo to identify trends, customer behavior, and competitive landscape
• Utilize analytics tools to measure and report on the performance of digital marketing campaigns
Qualifications
• Master's degree in marketing, business, or a related field with 8 to 10 years' experience in a digital marketing role
• Proven experience as a digital marketing manager with expertise in tools such as Demandbase, Marketo, ZoomInfo, Sprout, Salesforce, TechTarget, and webinar platforms
• Strong analytical skills with the ability to interpret data and translate it into actionable insights
• Excellent communication and interpersonal skills
• Familiarity with the regulatory landscape of digital marketing in European countries
• Fluency in French and English; additional European languages are a plus
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