Digital Marketing Strategist

il y a 3 semaines


Puteaux, Île-de-France Axway Temps plein

Overview

Axway is an enterprise integration company that has been driving digital transformation for over 20 years. We are seeking a Digital Marketing Strategist to develop and execute effective digital marketing strategies for the European market.

Responsibilities

• Develop and execute digital marketing strategies for the European market

• Plan, implement, and optimize digital marketing campaigns using tools such as Demandbase, TechTarget, Marketo, ZoomInfo, and Sprout

• Manage the digital marketing budget and allocate resources effectively

• Conduct market research using tools like ZoomInfo to identify trends, customer behavior, and competitive landscape

• Utilize analytics tools to measure and report on the performance of digital marketing campaigns

Qualifications

• Master's degree in marketing, business, or a related field with 8 to 10 years' experience in a digital marketing role

• Proven experience as a digital marketing manager with expertise in tools such as Demandbase, Marketo, ZoomInfo, Sprout, Salesforce, TechTarget, and webinar platforms

• Strong analytical skills with the ability to interpret data and translate it into actionable insights

• Excellent communication and interpersonal skills

• Familiarity with the regulatory landscape of digital marketing in European countries

• Fluency in French and English; additional European languages are a plus



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