Digital Activations Manager for Burberry Beauty

il y a 3 semaines

Paris, Île-de-France Coty Temps plein

Burberry Beauty – Global 360 Digital Activations Manager, CDI H/F

This role offers a unique opportunity to make a genuine impact in a diverse environment with a passionate team. You will work closely with the Global Digital Director to develop and execute Burberry Beauty's digital marketing activations and consumer experiences, from strategy to brief to final execution and delivery, across all digital touchpoints and markets.

Responsibilities:

  • Develop and execute digital marketing activations and consumer experiences, working closely with the Global Digital Director.
  • Partner cross-functionally with Product Marketing, Influencer Marketing, Paid Media, E-commerce, Visual Merchandising, and Local Marketing teams to ensure smooth execution of digital activations.
  • Closely collaborate with the Fashion House to create all consumer-facing content.
  • Focus on delivering best-in-class digital activation toolkits and support regional markets with strategy and guidance to execute at local level.

Your Main Focus:

  • 360° Digital Activation Strategy & Execution: Deliver digital activation excellence by developing innovative and engaging campaign strategies driving brand awareness, engagement, conversion, and loyalty for new product launches and key commercial moments.
  • Content Production: In collaboration with Fashion House, drive assets creation for all consumer-facing digital touchpoints, ensuring content created is optimized for platforms and adhering to beauty best practices.
  • Digital Media & Social Organic/Paid: Partner with Global/Local Media teams to deliver paid media content based on best practices and best performing ad units.
  • E-Retail: Continually improve visibility on all e-retailer touchpoints via toolboxes/guidelines creation and continuous e-retailer audits.
  • Beauty Tech & Innovation: Identify opportunities, develop new strategies, propose new support models, and initiate new technologies to increase conversion on third-party retailers.

At Coty, we believe in equality and inclusion for all, and stand together with those fighting for freedom, justice, and equal rights regardless of who you are or who you love.

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you're the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we'd love to hear from you.

You Are a Coty Fit:

  • Have 8-10 years of digital marketing experience in a fast-paced environment (beauty/luxury experience strongly preferred).
  • Are a strategic thinker with strong project management skills required.
  • Are highly organized with ability to prioritize work with a sense of urgency/ownership and meet deadlines.
  • Must have excellent understanding of digital projects development life cycle.
  • Have excellent problem-solving skills.
  • Are skilled in written/verbal and presentation.
  • Are current on emerging trends and technologies and passionate about the digitally driven consumer decision journey.
  • Are accustomed to work cross-functionally, with a lot of internal and external partners.
  • Are fluent in English, with previous international experience/exposure.

Position based in Paris.

Our Benefits:

  • A salary that matches your knowledge and experience.
  • Omni-Working: Hybrid flexible working model enabling employees to balance remote and office-based work and promote work/life balance.
  • Bonus
  • Meal vouchers
  • Public transportation refunds up to 50%
  • 1 RTT per month

Recruitment Process:

  • If selected, our recruiter will contact you.
  • A telephone/online introductory meeting follows.
  • A first online/in-person interview.
  • Second and third interviews, if applicable.
  • You will receive a proposal with the terms of employment.

About Coty:

Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty

For additional information about Coty Inc., please visit

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