Burberry Beauty Digital Activations Manager
il y a 3 semaines
This is a unique opportunity to make a significant impact in the world of beauty. As our Digital Activations Manager, you will work in a diverse environment with a team who are passionate about their work and know how to have fun along the way.
Responsibilities- Develop and execute Burberry Beauty's digital marketing activations and consumer experiences, from strategy to brief to final execution and delivery, across all digital touchpoints and markets.
- Partner cross-functionally with Product Marketing, Influencer Marketing, Paid Media, E-commerce, Visual Merchandising, and Local Marketing teams to ensure smooth execution of digital activations that are innovative, drive engagement, and deliver business objectives.
- Closely collaborate with the Fashion House to create all consumer-facing content.
- Focus on delivering best-in-class digital activation toolkits and support our regional markets with strategy and guidance to execute at local level.
- Develop digital activations across all digital touchpoints, including social, digital media, e-retail, website, any ad-hoc digital experience, CRM, and in-store digital touchpoints.
- Drive assets creation for all consumer-facing digital touchpoints, ensuring content created is optimized for platforms and adhering to beauty best practices.
- Partner with key markets to address local needs relevant for retailers and consumers in order to ensure success of the online consumer journey across all digital touchpoints.
- Lead development of toolkits and guidelines for local implementation, including messaging, paid media assets, social organic assets, e-commerce assets, and activation concepts.
- Partner with Global/Local Media teams to deliver paid media content based on best practices and best performing ad units.
- Work with regional leaders on local media plan executions to ensure adherence to Burberry Beauty's global brand equity and standards.
- Liaise with Fashion House on conversational calendar across beauty-dedicated social media channels and build-out recommendations to increase beauty SOV on fashion social channels.
- Continually improve visibility on all e-retailer touchpoints via toolboxes/guidelines creation and continuous e-retailer audits.
- Develop a variety of exclusive e-retailer content, tools, and experiences.
- Develop e-retailer templates (PDP+, content page, brand page).
- Identify opportunities, develop new strategies, propose new support models, and initiate new technologies to increase conversion on third-party retailers.
Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive, and diverse workplace where all employees can be their authentic self.
Join us in making over the world of beauty.
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