Senior Insights Manager
il y a 1 semaine
We are seeking a highly skilled Senior Insights Manager to join our team in Villeneuve d'Ascq, France. As a key member of our Marketing Insights department, you will be responsible for leading insights missions in relation to the Appetizers & New Business category.
Job Purpose:The Senior Insights Manager will take the lead on insights projects, working closely with category teams to identify key customers and consumers, and develop research plans to address gaps in market knowledge. You will also be responsible for guiding, recommending, implementing, and interpreting study results, as well as selecting the appropriate agencies and methodologies.
Responsibilities:- Market knowledge: Identify key customers and consumers macro trends, and build research plans to address gaps in market knowledge.
- Consumer and Operator research: Guide, recommend, implement, and interpret study results, select the appropriate agencies and methodologies, and support the analysis of studies/researches and transformation of recommendations into action plans.
- Brand and Communication research plans and activities: Participate in the lead of the development of an insights culture within McCain CE, as well as a Market Intelligence capability.
- Transversal research/insight topics: Participate in the management of transversal research/insight topics, to the benefit of all categories.
- Strong marketing insights background, ideally with some knowledge of the Food Service sector, and combined with a brand/product marketing background.
- 6+ years of experience in an FMCG company.
- Excellent communication skills, written and spoken.
- Very strong command of English language, written and spoken.
- Strong analytical and management skills.
- Passion for food and OOH (FS + QSR) business.
- Passion for insights/consumer and customer knowledge and understanding.
- Competitive salary.
- Employment contract and stable employment (permanent role).
- Additional bonuses (Year-end bonus, Vacation allowance), Local benefit (Health and Pension insurance).
- Opportunity to work independently in a challenging and international environment.
- Open and friendly colleagues.
- Partial working from home is possible.
We are an equal opportunity employer and value diversity and inclusion. If you require an accommodation throughout the recruitment process, please let us know and we will work with you to meet your needs.
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