Marketing Manager France
il y a 1 jour
Nilfisk is seeking a seasoned Marketing Manager to lead our marketing efforts in France. As a key member of our EMEA Marketing Team, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and strengthens our position in the French market.
Key Responsibilities:- Develop and implement a marketing strategy that aligns with Nilfisk's global marketing objectives
- Lead the marketing function in France, including setting objectives, tracking, and follow-up on activities to continuously improve marketing performance and ROI
- Own the marketing plan and activity budget for France
- Build brand awareness and lead generation strategies via direct sales channel, focusing on customer acquisition and retention
- Act as a strategic marketing partner to local strategic account teams, drawing upon a broad marketing skill set to translate business objectives into account-based marketing strategies
- Drive product launch excellence to secure impactful product launches in collaboration with Commercial Product Management function regionally and locally
- Proactively work with local sales and service teams to secure and lead the implementation of marketing plans, in line with business priorities and with the goal of driving business growth on a basis of information and data sharing
- Localize marketing materials produced by Global Marketing for France and develop marketing content as needed to ensure local market relevance
- Coordinate events and trade shows in France, including planning from start to finish and ensuring that expected KPIs are met
- Proven experience in marketing leadership roles, with a strong track record of driving business growth and improving marketing performance
- Excellent stakeholder management skills, with the ability to work cross-functionally and across geographies
- Strong analytical skills, with the ability to track and measure marketing performance and ROI
- Fluency in English and French, with the ability to communicate effectively with stakeholders at all levels
- Experience working with B2B marketing from an industrial company, with a strong understanding of the French market and its nuances
Nilfisk is a leading global provider of professional equipment and services. We offer a dynamic and inclusive work environment, with opportunities for personal and professional growth and development. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.
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